Feature guides

Profile page (ProfilePage) structured data

An illustration of the discussions and forums feature

ProfilePage markup is designed for any site where creators (either people or
organizations) share first-hand perspectives. Adding this markup helps Google Search understand
the creators that post in an online community, and show better content from that community in
search results, including the Discussions and Forums feature.

Other structured data features can link to pages with ProfilePage markup too. For example,
Artículo
and Recipe structured data have authors,
and there are often several authors present in discussion forum
and Q&A page structured data.

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

  1. Add the required properties. Based on the
    format you’re using, learn where to insert structured data on the page.
  2. Follow the guidelines.
  3. Validate your code using the
    Rich Results Test
    and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
    in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
    accessible to Google and not blocked by a robots.txt file, the noindex tag, or
    login requirements. If the page looks okay, you can
    ask Google to recrawl your URLs.
  5. To keep Google informed of future changes, we recommend that you
    submit a sitemap. You can automate this with the
    Search Console Sitemap API.

Examples

Here’s an example of a profile page with markup:

JSON-LD

Alien Road

Cómo lo aplicamos

Profile page markup suits author and creator pages. For agencies and consultancies it strengthens the connection between a person’s expertise and the content they publish.

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