Friday, December 16, 2011
When users come to Google, they have a pretty good idea of what they’re looking for, but they need
help deciding which result might have the information that best suits their needs. So, the
challenge for Google is to make it very clear to our users what content exists on a page in both
a useful and concise manner. That’s why we have
rich snippets.
Essentially, rich snippets provide you with the ability to help Google highlight aspects of your
page. Whether your site contains information about products, recipes, events or apps, a few simple
additions to your markup can result in more engagement with your content—and potentially
more traffic to your site.
To help you get started or fine tune your rich snippets, we’ve put together a
series of tutorial videos
for webmasters of all experience levels. These videos provide guidance as you mark up your site so
that Google is better able to understand your content. We can use that content to power the rich
snippets we display for your pages. Check out the videos below to get started:
For more information on how to use rich snippets markup for your site, visit our
Help Center.
Cómo lo aplicamos
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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