Vacation rental (VacationRental) structured data

De un vistazo

Before You Begin These instructions are intended for sites that have already connected with a Google Technical Account Manager and have access to the Hotel Center.
How to add structured data Structured data is a standardized format for providing information about a page and classifying the page content.
Example Here’s an example of a simple vacation rental listing using JSON-LD.
Eligibility guidelines You must follow these guidelines for your vacation rental structured data to be eligible for use in Google Search.
Structured data type definitions The following tables list properties and usage for marking up vacation rental listings using schema.org/VacationRental.
Monitor rich results with Search Console Search Console is a tool that helps you monitor how your pages perform in Google Search.

An illustration of vacation rentals in Google Search

When you add structured data to your vacation rental listing pages, Google Search can show
your listing in richer ways. Users can see listing information, such as the name, description,
images, location, rating, reviews and more right in search results.

Before You Begin

These instructions are intended for sites that have already connected with a Google Technical
Account Manager and have access to the Hotel Center.
If you’re interested in integrating your vacation rental listings, you can fill out the
vacation rental interest form.
Filling out the form is an expression of interest and doesn’t guarantee an invitation into the
Early Adopters Program.

This feature is limited to sites that meet certain eligibility criteria and additional
steps are required
to complete the integration. To learn more about how to list your vacation rentals on Google,
visit the integration starter guide.

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

Add the required properties. Based on the
format you’re using, learn where to insert structured data on the page.
Using a CMS? It may be easier to use a plugin that’s integrated into your CMS.

Using JavaScript? Learn how to
generate structured data with JavaScript.
Follow the guidelines.
Validate your code using the
Rich Results Test
and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
accessible to Google and not blocked by a robots.txt file, the noindex tag, or
login requirements. If the page looks okay, you can
ask Google to recrawl your URLs.
Note: Allow time for re-crawling and re-indexing. Remember that it
may take several days after publishing a page for Google to find and crawl it.
To keep Google informed of future changes, we recommend that you
submit a sitemap. You can automate this with the
Search Console Sitemap API.

Example

Here’s an example of a simple vacation rental listing using JSON-LD.

<html> 
 <head> 
 <title>My Beautiful Vacation Rental</title> 
 <script type=”application/ld+json”> 
 { 
 “@context”: “https://schema.org”, 
 “@type”: “VacationRental”, 
 “additionalType”: “HolidayVillageRental”, 
 “brand”: { 
 “@type”: “Brand”, 
 “name”: “brandIdName” 
 }, 
 “containsPlace”: { 
 “@type”: “Accommodation”, 
 “additionalType”: “EntirePlace”, 
 “bed”: [{ 
 “@type”: “BedDetails”, 
 “numberOfBeds” : 1, 
 “typeOfBed”: “Queen” 
 }, 
 { 
 “@type”: “BedDetails”, 
 “numberOfBeds” : 2, 
 “typeOfBed”: “Single” 
 }], 
 “occupancy”: { 
 “@type”: “QuantitativeValue”, 
 “value” : 2 
 }, 
 “amenityFeature”: [ 
 { 
 “@type”: “LocationFeatureSpecification”, 
 “name”: “ac”, 
 “value”: true 
 }, 
 { 
 “@type”: “LocationFeatureSpecification”, 
 “name”: “airportShuttle”, 
 “value”: true 
 }, 
 { 
 “@type”: “LocationFeatureSpecification”, 
 “name”: “balcony”, 
 “value”: true 
 }, 
 { 
 “@type”: “LocationFeatureSpecification”, 
 “name”: “beachAccess”, 
 “value”: true 
 }, 
 { 
 “@type”: “LocationFeatureSpecification”, 
 “name”: “childFriendly”, 
 “value”: true 
 } 
 ], 
 “floorSize”: { 
 “@type”: “QuantitativeValue”, 
 “value” : 75, 
 “unitCode”: “MTK” 
 }, 
 “numberOfBathroomsTotal”: 1, 
 “numberOfBedrooms”: 3, 
 “numberOfRooms”: 5 
 }, 
 “identifier”: “abc123”, 
 “latitude”: “42.12345”, 
 “longitude”: “101.12345”, 
 “name”: “My Beautiful Vacation Rental”, 
 “address”: { 
 “addressCountry”: “US”, 
 “addressLocality”: “Mountain View”, 
 “addressRegion”: “California”, 
 “postalCode”: “94043”, 
 “streetAddress”: “1600 Amphitheatre Pkwy, Unit 6E” 
 }, 
 “aggregateRating”: { 
 “ratingValue”: 4.5, 
 “ratingCount”: 10, 
 “reviewCount”: 3, 
 “bestRating”: 5 
 }, 
 “image”: [ 
 “https://example.com/mylisting/unit_image1.png”, 
 “https://example.com/mylisting/unit_image2.png”, 
 “https://example.com/mylisting/unit_image3.png”, 
 “https://example.com/mylisting/unit_image4.png”, 
 “https://example.com/mylisting/unit_image5.png”, 
 “https://example.com/mylisting/unit_image6.png”, 
 “https://example.com/mylisting/unit_image7.png”, 
 “https://example.com/mylisting/unit_image8.png” 
 ], 
 “checkinTime”: “18:00:00+08:00”, 
 “checkoutTime”: “11:00:00+08:00”, 
 “description”: “A great Vacation Rental in the perfect neighborhood.”, 
 “knowsLanguage”: [“en-US”, “fr-FR”], 
 “review”: [{ 
 “@type”: “Review”, 
 “reviewRating”: { 
 “@type”: “Rating”, 
 “ratingValue”: 4, 
 “bestRating”: 5 
 }, 
 “author”: { 
 “@type”: “Person”, 
 “name”: “Lillian Ruiz” 
 }, 
 “datePublished”: “2024-12-01”, 
 “contentReferenceTime”: “2024-11-17” 
 }, 
 { 
 “@type”: “Review”, 
 “reviewRating”: { 
 “@type”: “Rating”, 
 “ratingValue”: 5, 
 “bestRating”: 5 
 }, 
 “author”: { 
 “@type”: “Person”, 
 “name”: “John S.” 
 }, 
 “datePublished”: “2024-10-01”, 
 “contentReferenceTime”: “2024-09-28” 
 } 
 ] 
 } 
 </script> 
 </head> 
 <body></body> 
 </html>

Eligibility guidelines

You must follow these guidelines for your vacation rental structured data to be eligible
for use in Google Search.

Structured data type definitions

The following tables list properties and usage for marking up vacation rental listings using
schema.org/VacationRental.
You must include the required properties for your structured data to be eligible for display. You
can also include the recommended properties to add more information about your content,
which will provide a better user experience.

`VacationRental`

The full definition of VacationRental is available at
schema.org/VacationRental.

Required properties
`containsPlace`	`Accommodation` A vacation rental listing must contain one Accommodation to markup additional details such as beds, occupancy, number of rooms, and `amenityFeature` properties.
`containsPlace.occupancy`	`QuantitativeValue` Information about the maximum number of guests allowed to stay at the vacation rental listing.
`containsPlace.occupancy.value`	`Integer` The numerical value of guests allowed to stay at the vacation rental listing.
`identifier`	`Text` A unique identifier for the property. Additional guidelines: The identifier must be independent of the listing content; for example, it won’t change when the property owner updates the listing name or number of bedrooms. The same identifier must be used for the same listing in different languages.
`image`	Repeated `URL` One or more images of the listing. The listing must have a minimum of 8 photos (at least 1 image of each of the following: bedroom, bathroom, and common area). Additionally, follow the Property listing image requirements.
`latitude` (or `geo.latitude`)	`Number` The latitude of the listing’s location. Precision must be at least 5 decimal places.
`longitude` (or `geo.longitude`)	`Number` The longitude of the listing’s location. Precision must be at least 5 decimal places.
`name`	`Text` The name of the vacation rental listing.

Recommended properties

additionalType

Text

The type of vacation rental listing. Here are some suggested values:

Apartment
Bungalow
Cabin
Chalet
Cottage
Gite
HolidayVillageRental
House
Villa
VacationRental

The full definitions of these values are in
Categories for lodging businesses.

address

PostalAddress

The full, physical location of the vacation rental.

Provide the street address, city, state or region,
and postal code for the vacation rental. If applicable, provide the unit or apartment number.

Note that P.O. boxes or other mailing-only addresses are not
considered full, physical addresses.

address.addressCountry

Text

The country of your vacation listing, using the two-letter
ISO 3166-1 alpha-2 country code.

address.addressLocality

Text

The city of your vacation listing.

address.addressRegion

Text

The name of the listings’s state, region, or province.

address.postalCode

Text

The postal code for your vacation listing.

address.streetAddress

Text

The full street address of your vacation listing, including the unit or apartment
number if applicable.

aggregateRating

AggregateRating

The average vacation rental rating is based on multiple ratings or reviews. Follow the
review snippet guidelines
and the list of required and recommended
aggregate rating properties.

brand

Brand

The brand ID associated with this property. Read more about how to to associate your
properties to brands and how link your brand icons and display names to respective
brand IDs in the Hotel Center documentation.

checkinTime

Time

The earliest time someone may check into a lodging establishment in
ISO 8601 format.

Example: 14:30:00+08:00

checkoutTime

Time

The latest time someone may check into a lodging establishment in ISO 8601 format.

Example: 14:30:00+08:00

containsPlace.additionalType

Text

The type of room for this accommodation. Use one of the following values:

EntirePlace
PrivateRoom
SharedRoom

containsPlace.amenityFeature

Repeated
amenityFeature

Whether the property has a certain feature or amenity. Boolean examples follow this pattern:

Boolean values

Use one of the following values for the amenityFeature.name property. The
values must be in English, even for non-English listings.

`ac`	Whether the property has air conditioning.
`airportShuttle`	Whether the host provides transportation to and from airport or other terminals.
`balcony`	Whether the property has a balcony.
`beachAccess`	Whether the property has access to a public beach close to the property.
`childFriendly`	Whether the property is suitable for children.
`crib`	Whether the property provides a crib.
`elevator`	Whether the property has an elevator.
`fireplace`	Whether the property has a fireplace.
`freeBreakfast`	Whether the property has breakfast included.
`gymFitnessEquipment`	Whether the property has a gym or fitness equipment.
`heating`	Whether the property has heating.
`hotTub`	Whether the property has a hot tub.
`instantBookable`	Whether the property is instantly bookable through the checkout process. The alternative is waiting for approval.
`ironingBoard`	Whether the property has ironing boards available.
`kitchen`	Whether the property has a kitchen.
`microwave`	Whether the property has a microwave available.
`outdoorGrill`	Whether the property has a grill.
`ovenStove`	Whether the property has an oven or a stove.
`patio`	Whether the property has a patio.
`petsAllowed`	Whether the guest is allowed to bring a pet to the property. You can use the `containsPlace.petsAllowed` property instead of this field.
`pool`	Whether the property has a pool.
`privateBeachAccess`	Whether the property has dedicated access to a non-public beach.
`selfCheckinCheckout`	Whether the property supports self checkin and checkout.
`smokingAllowed`	Whether smoking is allowed in the unit. You can use the `containsPlace.smokingAllowed` property instead of this field.
`tv`	Whether the property has a TV.
`washerDryer`	Whether the property has laundry appliances.
`wheelchairAccessible`	Whether the property is wheelchair accessible.
`wifi`	Whether the property has wifi.

Non-boolean values

We also support the following non-boolean name and value pairs for
amenityFeature. Both values must be in English, even for non-English listings.

Non-boolean values follow this pattern:

`internetType`	The type of internet available on the property. Here are some suggested values: `Free` `Paid` `None`
`parkingType`	The type of parking available on the property. Here are some suggested values: `Free` `Paid` `None`
`poolType`	The type of pool available on the property. Here are some suggested values: `Indoor` `Outdoor` `None` Only English strings are supported.
`licenseNum`	The license number (tourist or business) required to be shown for properties in certain regions of the world. It could be repeated and, if multiple licenses exist, we suggest adding the authority of the license as context (for example: `Paris: 123456ABC`).

containsPlace.bed

Repeated BedDetails

Information about the type and number of beds in the listing.

containsPlace.bed.numberOfBeds

Integer

The number of beds in the listing.

containsPlace.bed.typeOfBed

Text

The type of beds in the listing. Here are some suggested values:

CaliforniaKing
King
Queen
Full
Double
SemiDouble
Single

containsPlace.floorSize

QuantitativeValue

Size of the accommodation. It must be specified using unitCode property values:

For square feet: FTK o SQFT
For square meters: MTK o SQM

containsPlace.numberOfBathroomsTotal

Integer

The total bathrooms in the listing. Follow real estate conventions as
documented in RESO
and use the simple sum of the number of bathrooms. For example, for a property with two full
bathrooms and one half bathroom, the total number of bathrooms is 2.5.

containsPlace.numberOfBedrooms

Integer

The total number of bedrooms in the listing.

containsPlace.numberOfRooms

Integer

The total number of rooms in the listing.

description

Text

A description of the property.

knowsLanguage

Repeated Text

The languages the host can speak. Use language codes from the IETF BCP 47 standard, such
as en-US o fr-FR.

review

Repeated Review

One or more user reviews of the listing. Follow the
review snippet guidelines
and the list of required and recommended
review properties.

Note: For vacation rentals, the review.datePublished is a required field.

review.contentReferenceTime

DateTime

The start date of the author’s stay.

Monitor rich results with Search Console

Search Console is a tool that helps you monitor how your pages perform in Google Search.
You don’t have to sign up for Search Console to be included in Google Search results,
but it can help you understand and improve how Google sees your site. We
recommend checking Search Console in the following cases:

After deploying structured data for the first time
After releasing new templates or updating your code
Analyzing traffic periodically

After deploying structured data for the first time

After Google has indexed your pages, look for issues using the relevant
Rich result status report.
Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues
in your structured data:

Fix the invalid items.
Inspect a live URL to check if the issue persists.
Request validation using the status report.

After releasing new templates or updating your code

When you make significant changes to your website, monitor for increases in structured data invalid items.

If you see an increase in invalid items, perhaps you rolled out a new template that doesn’t work, or your site interacts with the existing
template in a new and bad way.
If you see a decrease in valid items (not matched by an increase in invalid items), perhaps you are
no longer embedding structured data in your pages. Use the
URL Inspection tool to learn what is causing the issue.

Analyzing traffic periodically

Analyze your Google Search traffic using the Performance Report.
The data will show you how often your page appears as a rich result in Search, how often users click on it and what is
the average position you appear on search results. You can also automatically pull these
results with the Search Console API.

Troubleshooting

If you’re having trouble implementing or debugging structured data, here are some resources that
may help you.

If you’re using a content management system (CMS) or someone else is taking care of your site,
ask them to help you. Make sure to forward any Search Console message that details the issue to them.
Google does not guarantee that features that consume structured data will show up in search results.
For a list of common reasons why Google may not show your content in a rich result, see the
General Structured Data Guidelines.
You might have an error in your structured data. Check the
list of structured data errors
and the Unparsable structured data report.
If you received a structured data manual action against your page, the structured data on
the page will be ignored (although the page can still appear in Google Search results). To fix
structured data issues, use the Manual Actions report.
Review the guidelines again to identify if your content isn’t compliant
with the guidelines. The problem can be caused by either spammy content or spammy markup usage.
However, the issue may not be a syntax issue, and so the Rich Results Test won’t be able to
identify these issues.
Troubleshoot missing rich results / drop in total rich results.
Allow time for re-crawling and re-indexing. Remember that it may take several days after
publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the
Google Search crawling and indexing FAQ.
Post a question in the Google Search Central forum.

Alien Road

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Vacation rental markup fits travel and property clients with genuine inventory. Availability accuracy is the operational challenge, not the markup itself.

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