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One of the industry’s leading organizations analyzed 5 million Google search results to better understand organic click-through rates. (See as source: https://backlinko.com/google-ctr-stats This article was translated into Turkish by the Alien Road team from the linked article on the baclinko.com website.)
The organic click rates for links 7 to 10 are almost the same. That’s why moving up a few positions from the bottom of the page doesn’t help you get more organic traffic.
On average, moving up one position in search results increases your click-through rate by 30.8%. However, the rank you reach from row to row significantly affects this ratio. Moving from rank 3 to rank 2 usually results in a large increase in click-through rate. However, moving from 10th to 9th does not make a statistically significant difference.
Titles between 15 and 40 characters have the highest click-through rates. According to the data obtained, headlines with 15 to 40 characters have an 8.6% higher click-through rate than headlines that are not within this range.
Using actionable words in the title causes the click-through rate to decrease. According to research, headlines with call to action have a 13.9% lower click-through rate than those without.
Writing meta descriptions for your pages increases your click-through rate. Pages with a meta description have a 5.8% higher click-through rate than pages without a description.
Since the click-through rates on the second page decreased significantly, this page was not included in the study. In the study, the data on the second and subsequent pages were removed and a new analysis was made. Results with abnormally high click-through rates were also excluded from the study (For example: queries containing brands).
When analysis was made for the first page results with the remaining data set, it was revealed that the link ranked 1st in Google had a click-through rate of 31.7%.
This result is not surprising for those who are interested in SEO or working in this field. It is a well-known fact that ranking first in search results is extremely important compared to other ranks.
The main reason for this, as supported by a recent study by Moz, is that many Google users instinctively click on the first result on Google. This is despite the fact that the 2nd place result is only a few pixels below. This explains the serious drop in click-through rate.
Summary: Data shows that “being on the first page” is not a success in terms of SEO. Instead, all that matters is placing first (or at least in the top 3). The first 3 organic results get 75% of clicks.
Summary: Moving up one place in the Google rankings increases the click-through rate by an average of 30.8%. But this depends heavily on the current position. The biggest increase is achieved by moving from the 6th to the 5th position, and the increase in the click-through rate is 53.2%.
This may mean that the keywords listed in the results are long-form keywords with low search volume, or it may also mean that the site does not rank well. Maybe it could be both.
Summary: “Rank for word A” may not be a meaningful SEO metric. This is because many pages rank for keywords with low search volume. However, most impressions and clicks come from relatively shorter queries.
Many people g While searching for the general term “nofollow link”, they are actually searching to find out what this term is. And the title containing the question used shows that it can give the searching user the answer he is looking for.
What is the optimal title length? Should you keep your headlines short and concise? Or should you use longer titles that include plenty of information about your content?
In fact, Etsy tested countless title variations in a large-scale SEO study. According to their results, it was announced that “shorter titles provide higher performance compared to longer titles.”
The author of this study hypothesizes that shorter titles may yield more positive results on Google due to the similarity of the queries. However, according to the analysis made in this research, the click-through rate is highest in short and medium-length titles.
Summary: Titles between 15 and 40 characters have the highest organic click-through rates. Headlines in this range have an 8.6% higher click-through rate than other headlines.
0% means the two words are not at all similar, and 100% means they are an exact match. All kinds of punctuation marks and symbols were ignored in the research. At the same time, it has taken the plural suffix “s”, and words that are very similar to each other have been accepted as the same word. (such as book and books). (In Turkish, we can treat this as “lar/s” and give the words “book/books” as an example.)
Google’s Search Engine Optimization guide reminds website administrators that their pages’ link addresses are listed on the SERP. It also recommends using relevant keywords in link addresses.
Summary: Although CTAs work on social media, they can hurt your click-through rate. In fact, headlines with Calls to Action have a 13.9% lower click-through rate than headlines without them.
It has also been found that positive and negative headlines are equally effective. When examined for other variables (such as ranking), it is seen that titles containing positive emotions have a 7.4% higher click rate, and titles containing negative emotions have a 7.2% higher click rate.
For this analysis, the “text polarity” of each word in the title was analyzed. Each headline was given a sentiment score based on the predicted positive or negative sentiment of the title.
This may be because emotionality is a more expressive measure than any call to action. In other words, an emotionally charged headline can be written without using actionable words. And headlines that don’t sound like clickbait but are emotionally compelling will definitely make your link stand out and get more clicks on the SERP.
Therefore, the click-through rates of pages with and without meta description were examined. It was found that pages with a meta description had a 5.8% higher click-through rate than pages without a description.
This finding comes as no surprise to those experienced with SEO. Even though Google doesn’t always use the meta descriptions you write, your meta description usually appears on the SERP.
Summary: Writing unique meta descriptions for each page can increase your site’s organic click-through rate. Pages with a meta description have been proven to have a 5.8% higher click-through rate than pages without a description.