Baidu supports structured data for richer results, though its ecosystem is separate from Schema.org and is tied to its own programs and partner arrangements.
What is available
- Structured markup for specific verticals through Baidu’s own specifications.
- Open programs for particular content types, subject to review.
- Site attribute settings that affect how a site is presented.
Reality check
The programs change, documentation is Chinese-only, and several require an existing relationship with Baidu.
Alien Road
Comment nous l'appliquons
We set expectations here carefully: Baidu’s rich-result ecosystem is less open than Google’s, and a client cannot simply implement markup and qualify. Where a program fits, it is worth pursuing through a local partner.
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