Education Q&A (Quiz, Question, and Answer) structured data

If you have flashcard pages, you can help students better find answers to educational
questions by adding Quiz structured data to your flashcard pages. Adding structured data makes
your content eligible to appear in the Q&A carousel in Google Search results,
Google Assistant, and Google Lens results.

The following page types are eligible for the education Q&A carousel:

• Flashcard page: A page that contains flashcards that typically have a question on
  one side and an answer on the other side. To mark up flashcard pages, continue reading
  this guide to learn how to add education Q&A schema.
• Single Q&A page: A page that only contains one question and is followed by
  user-submitted answers. To mark up single Q&A pages, add
  QAPage markup instead.

Feature availability

The education Q&A carousel is only available when searching for education-related topics on desktop
and mobile. For example, try searching for queries like “the measure of
three angles of a quadrilateral are 80 90 and 103 degrees” ou “the
ratio of surface energy to surface area is”.

The education Q&A carousel is available in the following languages and regions:

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

1. Add the required properties. Based on the
   format you’re using, learn where to insert structured data on the page.
2. Follow the guidelines.
3. Validate your code using the
   Rich Results Test
   and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
   in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
   accessible to Google and not blocked by a robots.txt file, the noindex tag, or
   login requirements. If the page looks okay, you can
   ask Google to recrawl your URLs.
5. To keep Google informed of future changes, we recommend that you
   submit a sitemap. You can automate this with the
   Search Console Sitemap API.

Examples

Here’s an example of a flashcard page with education Q&A structured data.

Guidelines

For your page to be eligible for the education Q&A rich result, you must follow these guidelines:

• General structured data guidelines
• Search Essentials
• Technical guidelines
• Content guidelines

Technical guidelines

• Put structured data on the most detailed leaf page possible. Don’t add structured data to pages without questions.
• All questions must use the Flashcard value for the eduQuestionType property.
  Pages that contain other question types are not eligible for the education Q&A carousel.
• Ensure that Googlebot can
  crawl your site efficiently.
• The questions on your site should be immediately visible to users on the page, meaning that the questions aren’t held only
  in a data file or PDF.
• If your page has only one question followed by several user-submitted answers, use
  QAPage markup instead.

Content guidelines

We created these education Q&A content guidelines to ensure that our users are connected with
learning resources that are relevant. If we find content that violates these guidelines, we’ll
respond appropriately, which may include taking manual action
and not displaying your content in the education Q&A rich result on Google.

• Education Q&A pages must follow the same content guidelines for Q&A pages.
• Your page must contain education related questions and answers. There must be at least one
  question and answer pairing on your page, and the answer must be related to and answer the
  user’s question.
• You are responsible for the accuracy and quality of your education Q&A pages through this
  feature. If a certain amount of your content is found to be inaccurate based on quality
  and pedagogical review processes, then all or a subset of your Q&A pages may not be
  eligible for this feature until you resolve the issues.

Mark up educational standards

Learning standards are the learning goals for what students should know and be able to do at
each grade level. Learning standards have multiple uses, such as linking to content or making
up a part of a learning progression. Marking up the standards (found under the
educationalAlignment field) associated with online learning
material helps Google organize and surface the information in the most useful way to people
who may Search for learning content based on these standards. Here’s a high-level overview of the schema:

Here are a few examples of standards:

• Common Core State Standards
• Texas Essential Knowledge and Skills (TEKS)
• Virginia Standards of Learning (SOL)
• BC Performance Standards
• Alberta Programs of Studies
• The Australian Curriculum (ACARA)
• The Victorian Curriculum (F-10)
• UK National Curriculum

Structured data type definitions

You must include the required properties for your content to be eligible for display as a rich
result. You can also include the recommended properties to add more information about your
content, which could provide a better user experience.

Quiz

A Quiz is a set of flashcards (one or more), which are typically about the same concept or subject.

The full definition of Quiz is provided on schema.org.
The Google-supported properties are the following:

Question

Each question corresponds to one flashcard, nested under the hasPart property of
Quiz. Note that these Question requirements are different from the
Question requirements for QAPage.

The full definition of Question
is provided on schema.org. The Google-supported properties are the following:

Monitor rich results with Search Console

Search Console is a tool that helps you monitor how your pages perform in Google Search.
You don’t have to sign up for Search Console to be included in Google Search results,
but it can help you understand and improve how Google sees your site. We
recommend checking Search Console in the following cases:

1. After deploying structured data for the first time
2. After releasing new templates or updating your code
3. Analyzing traffic periodically

After deploying structured data for the first time

After Google has indexed your pages, look for issues using the relevant
Rich result status report.
Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues
in your structured data:

1. Fix the invalid items.
2. Inspect a live URL to check if the issue persists.
3. Request validation using the status report.

After releasing new templates or updating your code

When you make significant changes to your website, monitor for increases in structured data invalid items.

• If you see an increase in invalid items, perhaps you rolled out a new template that doesn’t work, or your site interacts with the existing
  template in a new and bad way.
• If you see a decrease in valid items (not matched by an increase in invalid items), perhaps you are
  no longer embedding structured data in your pages. Use the
  URL Inspection tool to learn what is causing the issue.

Analyzing traffic periodically

Analyze your Google Search traffic using the Performance Report.
The data will show you how often your page appears as a rich result in Search, how often users click on it and what is
the average position you appear on search results. You can also automatically pull these
results with the Search Console API.

Troubleshooting

If you’re having trouble implementing or debugging structured data, here are some resources that
may help you.

• If you’re using a content management system (CMS) or someone else is taking care of your site,
  ask them to help you. Make sure to forward any Search Console message that details the issue to them.
• Google does not guarantee that features that consume structured data will show up in search results.
  For a list of common reasons why Google may not show your content in a rich result, see the
  General Structured Data Guidelines.
• You might have an error in your structured data. Check the
  list of structured data errors
  and the Unparsable structured data report.
• If you received a structured data manual action against your page, the structured data on
  the page will be ignored (although the page can still appear in Google Search results). To fix
  structured data issues, use the Manual Actions report.
• Review the guidelines again to identify if your content isn’t compliant
  with the guidelines. The problem can be caused by either spammy content or spammy markup usage.
  However, the issue may not be a syntax issue, and so the Rich Results Test won’t be able to
  identify these issues.
• Troubleshoot missing rich results / drop in total rich results.
• Allow time for re-crawling and re-indexing. Remember that it may take several days after
  publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the
  Google Search crawling and indexing FAQ.
• Post a question in the Google Search Central forum.