New reporting for Products Results in Search Console

Wednesday, November 20, 2019

We recently announced
that in addition to schema.org markup,
product data feeds
submitted through Google Merchant Center and Google Manufacturer Center will be used to enrich
Google Search shopping journeys. Today, we are announcing a new Search Appearance in the Search
Console Performance report, which captures search stats for
Product rich results on Google Search.

People come to Google to discover, research, and decide which products and brands to purchase. In
order to provide helpful product information to shoppers, Google shows rich product data like
product descriptions, price and availability within the search results.

Website owners need to understand the impact of these rich results. The Google Search Console
Performance report
provides key metrics like clicks and impressions to help webmasters understand and optimize the
performance of their website results on Google Search. These metrics can further be segmented by
device, geography and queries.

If your website is eligible to appear on Product search results, you’ll find a new
Search Appearance type
called “Product results”, with which you can segment your traffic to analyze your search
performance.

The new ‘Product results’ search appearance (shown in the screenshot above) will help website
owners understand their search performance for product rich results. For example, they’ll be able
to answer the following questions:

• How much traffic comes from experiences with rich data like price, availability?
• How does shopping traffic change over time, and for what shopping search queries is the website
  shown?

If you have any questions on this (or other) Search Console reports, let us know through
the forum
ou on Twitter.

Posted by Siddhartha Garg, Product Manager