Blog

Webmaster Tools’ Holiday Update

Friday, December 10, 2010

Just in time for the holidays, the
Webmaster Tools
team has updated the “Search queries” and “Links to your site” features.

Search queries with top pages

Throughout the past year we’ve made some significant changes to the search queries feature in
Webmaster Tools. We’ve received lots of feedback about this tremendously popular feature. One
frequent request we heard was that people wanted to be able to see search queries data for their
site’s individual pages. Well, we totally agreed that this would be useful and promptly set out to
add this functionality to search queries. The fruits of our effort have finally ripened enough on
the vine and are ready for you to enjoy. Now when you visit the search queries feature in
Webmaster Tools you’ll see a new tab titled “Top Pages.” The “Top Pages” tab lists impression,
click, and position data for the top pages on your site based on their performance in Google’s
search results.

Top Pages view in the Top Search Queries feature in Webmaster Tools

If you click on one of the individual pages listed you’ll see a list of the queries driving
traffic to that page, along with impressions and number of clicks for each query.

Top Pages feature in Webmaster Tools showing the queries that drove search traffic to a particular page

Just like in the “Top queries” view, you can click on a specific query to see more detailed data
and evaluate how the query is performing across the whole site.

Query performance over time in the Top Search queries feature in Webmaster Tools

To make filtering in search queries even easier, we’ve added pie charts to show visually the
proportions of search type, location and traffic. Also in the “Top queries” view, you can now
specify “containing” or “not containing” when filtering queries.

Filter function in the Top Search Queries feature in Webmaster Tools

Links to your site now shows when a particular URL redirects. If there’s a link to your site that
links to URL1 which then redirects to URL2, we are now showing the link from URL1 to URL2 as an
intermediate link. We also added a “Download all links” option to all the tables in the Links to
your site feature.

Links to your site feature in Webmaster Tools showing intermediate links

Now that you know about these updates, please take a few minutes to check them out for your site.
We hope it will provide you with a little bit of extra joy this holiday season. Let us know what
you think by posting in our
Webmaster Help Forum.
Happy Holidays from the Webmaster Tools team!

Alien Road

Comment nous l'appliquons

Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.

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