Thursday, April 16, 2015
Well-structured URLs offer users a quick hint about the page topic and how the page fits within
the website. To help mobile searchers understand your website better when we show it in the mobile
search results, today we’re updating the algorithms that display URLs in the search results to
better reflect the names of websites, using the real-world name of the site instead of the domain
name, and the URL structure of the sites in a breadcrumbs-like format.
Structured data site names and URLs
As part of this launch, we’re also introducing support for schema.org structured data for websites
to signal to our algorithms:
- The website name to be used instead of the domain name
- The URL structure of the URL as breadcrumbs
For more details and code examples, please see our structured data documentation for providing
site names
and
breadcrumbs.
These changes are rolling out gradually and affect only mobile results. The site name change is
US-only for now and breadcrumbs are rolling out worldwide.
As always, if you have any questions or feedback, please ask in the
Webmaster Help Forum.
How we apply this
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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