Loyalty program (MemberProgram) structured data
Learn how to mark up loyalty programs (also known as
ShoppingMerchant return policy (MerchantReturnPolicy) structured data
Learn how to mark up return policies for products sold online or in stores.
ShoppingMerchant shipping policy (ShippingService) structured data
Learn how to mark up shipping policies for products sold online or in stores.
Feature guidesProfile page (ProfilePage) structured data
You can use profile page structured data to help provide information about the people and organizations on your website.
Feature guidesQ&A (QAPage) structured data
Q&A pages contain data in a question and answer format. Follow these guidelines to learn how use Q&A schema markup…
Feature guidesRecipe (Recipe, HowTo, ItemList) structured data
You can help users find your recipe by telling Google about your recipe reviews, cook time, and nutrition information with…
Review snippet (Review, AggregateRating) structured data
A review snippet is a short excerpt of a review or rating. Explore this guide to learn about Google review…
Feature guidesSoftware app (SoftwareApplication) structured data
Learn how to add software application schema to a web page so you can better display your app details in…
Speakable (Article, WebPage) structured data (BETA)
Speakable schema markup can be used to identify content that is best suited for audio playback. Learn about SEO for…
Feature guidesStructured data for subscription and paywalled content (CreativeWork)
Structured data can help subscription and paywalled content to be indexed by Google. Learn SEO best practices for paywalled content…
Feature guidesVacation rental (VacationRental) structured data
Vacation listing structured data can help people find your vacation listings on Search. Learn about how to add markup and…
Feature guidesVideo (VideoObject, Clip, BroadcastEvent) structured data
When you add video structured data, you can make it easier for Google to find your video and influence information…
Ranking and search appearanceInfluencing your title links in search results
Learn how you can write an SEO-rich titles for your website pages and Google Search by following these best practices.
Translated results in Google Search
Learn what translated results in Google Search are and how these translations can make information more accessible and useful for…
Enabling your ad network to work with translation-related Google Search features
Learn how you can enable your ad network to render or attribute correctly with translation-related Google Search features.
Video SEO best practices
Explore video best practices, including video structured data, to help increase the likelihood that your video will be displayed in…
Ranking and search appearanceVisual Elements gallery of Google Search
Explore an illustrated guide to the most common UI elements of Google Search. Learn what the elements look like, what…
Enable Web Stories on Google
Google Web Stories create a dynamic experience for users. Explore this guide to discover what Web Stories are and how…
Web StoriesBest practices for creating Web Stories
Google Web Stories are a great way to keep your readers engaged. Explore these best practices as you create Web…
Web StoriesWeb Story Content Policies on Google
For Google Web Stories to be eligible to appear in richer experiences, they must comply with Google's content policies. Learn…
Early Adopters ProgramPackage tracking Early Adopters Program
Package tracking is a feature that shows package tracking information on Search. Learn how Google uses your API for package…
Early Adopters ProgramStructured data carousels (beta)
This guide focuses on a new carousel rich result that's in beta, which is a list-like rich result that people…
Debugging drops in Google Search traffic
There are several causes for drops in Search traffic. Learn how to investigate what caused a traffic drop and how…
Get started with Search Console
Search Console is a tool from Google to help website owners. Explore this guide to learn how to set up…
Monitor with Search ConsoleImproving SEO with a Search Console bubble chart
A bubble chart can help you understand which queries are performing well for your site in Google Search, and which…
Using Search Console and Google Analytics data for SEO
Learn how to use Looker Studio to monitor metrics from Search Console and Google Analytics, visualize the data together, and…
Monitor with Search ConsoleAnalyze your social and video platform content performance in Search Console
Whether you're a content creator, social media manager, or SEO professional, learn how to analyze your social and video platform…
Debug with search operatorsOverview of Google search operators
Learn about the different Google Search operators that we support and discover how they can help you monitor and debug…
Debug with search operatorssite: search operator
Learn all about the site: search operator and how it can help with debugging and understanding how Google sees your…
Google Images search operators
Discover how Google Images search operators, such as src and site, can show you what images are indexed on your…
Preventing and monitoring abusePreventing and monitoring abuse on your site
Explore an overview of web security topics designed to guide you through some options for preventing and monitor abuse on…
Preventing and monitoring abusePrevent user-generated spam on your site and platform
Spammers often take advantage of open comment forms and other user generated content inputs and generate spammy content on unsuspecting…
Preventing and monitoring abuseMalware and unwanted software
Google checks websites to see if they host unwanted software that negatively affects visitors. Explore this overview to learn more…
Preventing and monitoring abusePreventing malware infection
From monitoring site health to reviewing our website security checklist, this guide contains tips for how to prevent and avoid…
Preventing and monitoring abuseSocial engineering (phishing and deceptive sites)
Social engineering includes phishing and fake sites, and is a technique to trick users into doing something dangerous. This document…
Google Safe Browsing Repeat Offenders Policy
Sites that repeatedly switch between compliant and noncompliant behavior within a short window of time will be classified as Repeat…
Get started with Google Trends
Google Trends can help you better understand how people find information on Google Search, which can help you to develop…
EcommerceBest practices for ecommerce sites in Google Search
Explore this set of guides and best practices on how to make your ecommerce website more discoverable in Google Search.
EcommerceWhere ecommerce content can appear on Google
Learn where your ecommerce product data can appear on Google Search and how you can create ecommerce content for customers.
EcommerceShare your product data with Google
Learn how you can share product data with Google using structured data and Google Merchant Center, and how it can…
Include structured data relevant to ecommerce
Learn about the different types of ecommerce structured data and how each can improve the accuracy of Google's understanding of…
EcommerceHow to launch a new ecommerce website
Learn how to launch a new ecommerce website and what we recommend doing to register your new website so that…
Write high quality reviews
Learn how to write high quality reviews and see how they can help shoppers discover your reviews in Search.
EcommerceDesigning a URL structure for ecommerce websites
Learn how you can design a URL structure for your ecommerce website and best practices to help Google efficiently locate…
Help Google understand your ecommerce website structure
Learn how you can help Google understand your ecommerce website structure and site navigation so you can promote your best…
EcommercePagination, incremental page loading, and their impact on Google Search
Learn best practices for indexing your ecommerce site when using pagination and incremental page loading and how this can impact…
International and multilingualOverview of international and multilingual site topics
You can help Google understand your multilingual and international websites. Review these topics to help with SEO for multi-language websites.
International and multilingualManaging multi-regional and multilingual sites
Multi-regional and multilingual sites can be optimized for Search. Learn more about managing SEO for sites with multiple languages.
International and multilingualTell Google about localized versions of your page
Learn how you can use a sitemap and other methods to tell Google about all of the different language and…
International and multilingualHow Google crawls locale-adaptive pages
Learn the definition of locale-adaptive pages and why Google might not crawl, index, or rank all your content for different…