Yandex can use structured data from your pages — addresses, products, recipes, software details — to build richer results.
What to mark up
- Organisation and contact details for any business with a location.
- Products, with real prices and availability.
- Category-specific data where a Yandex partner program exists.
What not to do
Mark up content that is not visible on the page. It is a violation, not a shortcut.
Alien Road
How we apply this
We start with organisation markup for every client because it is universally applicable and feeds the knowledge panel and Yandex Business. The category-specific schemas come later, and only where the content genuinely exists.
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