December 1 : Removed mentions of the Mobile Friendly Test and the Mobile Usability report throughout our documentation, as they are going away .
When you add structured data to your vacation rental listing pages, Google Search can show your listing in richer ways. Users can see listing information, such as the name, description, images, location, rating, reviews and more right in search results.
Before You Begin
These instructions are intended for sites that have already connected with a Google Technical Account Manager and have access to the Hotel Center . If you are interested in integrating your vacation rental listings but have not yet been contacted by Google, please reach out using the vacation rental interest form .
This feature is limited to sites that meet certain eligibility criteria and additional steps are required to complete the integration. To learn more about how to list your vacation rentals on Google, visit the integration starter guide .
How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page content. If you’re new to structured data, you can learn more about how structured data works .
Here’s an overview of how to build, test, and release structured data. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab .
Add the required properties . Based on the format you’re using, learn where to insert structured data on the page .
Validate your code using the Rich Results Test and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs .
To keep Google informed of future changes, we recommend that you submit a sitemap . You can automate this with the Search Console Sitemap API .
Example
Eligibility guidelines
You must follow these guidelines for your vacation rental structured data to be eligible for use in Google Search.
Structured data type definitions
The following tables list properties and usage for marking up vacation rental listings using schema.org/VacationRental . You must include the required properties for your structured data to be eligible for display. You can also include the recommended properties to add more information about your content, which will provide a better user experience.
VacationRental
A vacation rental listing must contain one Accommodation to markup additional details such as beds, occupancy, number of rooms, and amenityFeature properties. containsPlace. occupancy QuantitativeValue
The identifier must be independent of the listing content; for example, it won’t change when the property owner updates the listing name or number of bedrooms.
One or more images of the listing. The listing must have a minimum of 8 photos (at least 1 image of each of the following: bedroom, bathroom, and common area).
The latitude of the listing’s location. Precision must be at least 5 decimal places. longitude (or geo. longitude ) Number
The longitude of the listing’s location. Precision must be at least 5 decimal places. name Text
Information about the street address of the listing. Include all properties that apply to your country.
The country of your vacation listing, using the two-letter ISO 3166-1 alpha-2 country code . address. addressLocality Text
The average vacation rental rating is based on multiple ratings or reviews. Follow the review snippet guidelines and the list of required and recommended aggregate rating properties . brand Text
The brand ID associated with this property. Read more about how to to associate your properties to brands and how link your brand icons and display names to respective brand IDs in the Hotel Center documentation . checkinTime Time
Boolean values Use one of the following values for the amenityFeature.name property. The values must be in English, even for non-English listings.
We also support the following non-boolean name and value pairs for amenityFeature . Both values must be in English, even for non-English listings.
The total bathrooms in the listing. Follow real estate conventions as documented in RESO and use the simple sum of the number of bathrooms. For example, for a property with two full bathrooms and one half bathroom, the total number of bathrooms is 2.5. containsPlace. numberOfBedrooms Integer
The languages the host can speak. Use language codes from the IETF BCP 47 standard, such as en-US or fr-FR . review Repeated Review
One or more user reviews of the listing. Follow the review snippet guidelines and the list of required and recommended review properties .
The start date of the author’s stay. Monitor rich results with Search Console Search Console is a tool that helps you monitor how your pages perform in Google Search. You don’t have to sign up for Search Console to be included in Google Search results, but it can help you understand and improve how Google sees your site. We recommend checking Search Console in the following cases:
After deploying structured data for the first time
After Google has indexed your pages, look for issues using the relevant Rich result status report . Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues in your structured data:
After releasing new templates or updating your code
When you make significant changes to your website, monitor for increases in structured data invalid items.
If you see an increase in invalid items , perhaps you rolled out a new template that doesn’t work, or your site interacts with the existing template in a new and bad way.
If you see a decrease in valid items (not matched by an increase in invalid items), perhaps you are no longer embedding structured data in your pages. Use the URL Inspection tool to learn what is causing the issue.
Analyzing traffic periodically
Analyze your Google Search traffic using the Performance Report . The data will show you how often your page appears as a rich result in Search, how often users click on it and what is the average position you appear on search results. You can also automatically pull these results with the Search Console API .
Troubleshooting
If you’re having trouble implementing or debugging structured data, here are some resources that may help you.
If you’re using a content management system (CMS) or someone else is taking care of your site, ask them to help you. Make sure to forward any Search Console message that details the issue to them.
Google does not guarantee that features that consume structured data will show up in search results. For a list of common reasons why Google may not show your content in a rich result, see the General Structured Data Guidelines .
You might have an error in your structured data. Check the list of structured data errors .
If you received a structured data manual action against your page, the structured data on the page will be ignored (although the page can still appear in Google Search results). To fix structured data issues , use the Manual Actions report .
Review the guidelines again to identify if your content isn’t compliant with the guidelines. The problem can be caused by either spammy content or spammy markup usage. However, the issue may not be a syntax issue, and so the Rich Results Test won’t be able to identify these issues.
Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the Google Search crawling and indexing FAQ .
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