Yandex is the search engine that decides how visible a site is in Turkey’s Russian-speaking market, across the CIS and in Russia itself. Its ranking logic overlaps with Google in the fundamentals — crawlable pages, useful content, fast delivery — and diverges sharply in the details: regional targeting is explicit rather than inferred, behavioural signals carry more weight, and the webmaster console exposes data Google keeps hidden.
What this knowledge base covers
- The Yandex Webmaster console: every tool, what it actually reports, and which numbers are worth acting on.
- Indexing: how Yandex discovers pages, why it drops them, and how to get them back.
- Ranking and quality: what Yandex treats as a violation and how recovery works.
- Search appearance: snippets, sitelinks, regional targeting and structured data.
Who it is for
Marketing teams and developers who need Yandex visibility and cannot find the answer in English elsewhere. Most Yandex documentation is written for a Russian-speaking audience; this is our reading of it for teams working in English and Turkish.
Как мы это применяем
We treat Yandex as a second discipline, not as a Google checklist with a different logo. Roughly seventy percent of the technical work transfers; the remaining thirty percent — regionality, the Webmaster console, behavioural signals — is where clients either win or waste their budget.
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