Site indexingDuplicate pages
Duplicates are pages within one site serving the same content at different addresses. Yandex is precise about the boundary: pages…
Site indexing
Site indexingCanonical URLs
When several URLs carry the same or similar content, Yandex groups them and picks one to show — the canonical…
Site indexingProcessing redirects
Yandex recognises the standard 3xx codes: 301 and 308 as permanent, 302, 303 and 307 as temporary, and a refresh…
Site indexingSubdomain indexing
Yandex treats every subdomain as a separate site. That single fact governs everything else: each one is added to the…
Site indexingIndexing pages with JavaScript β
Yandex can execute JavaScript when crawling, and the console lets you decide whether it should. The setting lives under Indexing…
Site indexingIndexing localized pages
Yandex reads hreflang alternate links — and it opens with a deprecation worth acting on: the sitemap file is no…
Site indexingIndexing AJAX sites
Yandex now crawls AJAX sites by fetching the original URLs and executing JavaScript on them. Two older mechanisms are formally…
How do I improve the site’s ranking in the search?
Yandex answers “how do I rank better?” with five indicators to work on and, more usefully, a list of reasons…
How do I improve the site's ranking in the search?Additional ranking signals
This page describes something unusual: Yandex ranks corporate sites partly on signals about how the business behaves toward its customers.…
Yandex WebmasterLayout of search results (snippet)
A snippet is the block describing a page in results. It gives users a sense of the page, and often…
Layout of search results (snippet)Title and description
The title and description are the substance of a snippet, and Yandex is explicit that their quality affects click-through rate.…
Title and descriptionКак правильно создать элемент title
Элемент title сообщает поисковой системе, о чем страница, и может стать заголовком сниппета. При его составлении важно учитывать два факта:…
Title and descriptionКак правильно составить мета-тег description
Мета-тег description — это источник для описания в сниппете, а не само описание. Яндекс выбирает текст, наиболее информативный и релевантный…
Identical titles and descriptions (duplicates)
Duplicate titles and descriptions make results harder to navigate and, in Yandex’s words, make the site less visible in search…
Layout of search results (snippet)Favicon
The favicon appears in the snippet, in results, in the browser address bar and in bookmarks. It is the smallest…
Layout of search results (snippet)Date
Yandex can display a publication date in the snippet, which for news and blog content tells the reader whether the…
Yandex WebmasterSearch with Yandex AI
Yandex AI produces a written answer to a query, automatically or when the user asks for it. It breaks a…
Advanced featuresLatest and most important news
Sites publishing timely coverage of current events can supply Yandex with an RSS feed so new material is discovered quickly.…
Advanced featuresЧто делать, если при загрузке фида возникает ошибка?
Ошибки RSS-лент — это отдельная категория, так как лента считывается машиной: один лишний символ делает весь файл невалидным. Справка Yandex…
Yandex WebmasterHow to measure and improve Search quality
Yandex publishes how it decides whether an algorithm change is an improvement. It is the most revealing page in the…
Introduction
Yandex opens its webmaster guidance with a statement of purpose and a caveat, and both are worth taking at face…
Advice for webmastersНа какие вопросы отвечает ваш сайт?
Суть проста: позиции зависят от того, насколько контент сайта соответствует формулировкам запросов. Yandex делает однозначный вывод: если в запросе есть…
Advice for webmastersUsing “adult” content
A short page about advertising, and the point is broader than its title suggests: what you place on your site…
Advice for webmastersPresenting information on a site
Yandex ranks not only on relevance and completeness but on how the information is structured and presented. It analyses usability…
Advice for webmastersЮзабилити сайта
Раздел юзабилити у Yandex лаконичен, и его содержание — это предупреждение: существует специальный алгоритм, который оценивает полезность отдельных элементов страницы,…
Site indexing
Yandex’s indexing guidance is a checklist with specific technical limits attached — the limits are the part worth memorising. The…
Advice for webmastersSite structure
The robot finds pages by following links. Yandex states the consequence without softening it: a document with no links pointing…
Advice for webmastersUse of graphics
Yandex’s position on images rests on one technical fact: the robot cannot yet recognise text inside pictures, and ALT text…
Advice for webmastersCommon errors
Yandex’s list of common errors is the most useful page in its recommendations, because each item describes a site that…
Links
Yandex’s link guidance covers what points at you, what you point at, and what other people put on your site.…
Advice for webmastersChanging your site’s structure and design
Changing URLs is not the same as creating pages at new addresses. Yandex states the failure directly: create a new…
Advice for webmastersConfiguring the site display in the search results
A snippet is the block describing a page in search results — title, description, and sometimes additional information. Snippets are…
Site content
Beyond ordinary page text, a site can send Yandex structured data about specific content types — an office address, detailed…
Advice for webmastersAnalysis of user behavior
Yandex recommends analysing visitor behaviour with Metrica and, separately, with server logs — the second half of that recommendation is…
Advice for webmastersChoosing the domain and hosting
Two decisions made before a site exists, both of which are expensive to revisit. The domain Short, memorable, easy to…
Sites for mobile devices
Yandex accepts three mobile approaches — adaptive design at one URL, dynamic serving from the same URL, and a separate…
Recommendations for creating sitesAutofill forms
An unusual page for a search engine: how to make browser autofill work on your forms. Yandex includes it because…
Partner programsWhat data can be sent?
The index of what Yandex will accept from a site beyond ordinary page content, and how each type reaches it.…
Addresses and organizationsCompany information
Organisation details reach two surfaces: the tooltip and organisation page in Yandex Maps, and a rich answer in search results…
Addresses and organizationsSpecial snippets for organization sites
Some categories of business get an enhanced snippet showing detailed service information rather than just an address — but only…
What data can be sent?Questions and Answers program
The conditions for the questions-and-answers partner programme, which puts a question and its best answer into mobile search results as…
What data can be sent?Software product
Sites publishing computer programs, applications and games can earn snippets showing the description, category, price, size, download count and operating…
What data can be sent?Student papers
Academic paper repositories can earn snippets showing the category, work type — summary, term paper, master’s thesis, report — publication…
What data can be sent?Movies
What a film site actually gets from markup: a snippet that can carry genre, original language, a short description, a…
Schema.org
Schema.org — это общий словарь, анонсированный Google, Bing и Yahoo летом 2011 года и поддерживаемый Yandex. Он описывает сущности и…
Schema.orgQuestions about semantic markups
Yandex’s answers to the recurring markup questions are unusually blunt, and two of them save a great deal of wasted…
Schema.orgIntroduction to Schema.org
An HTML tag says how something should look, not what it means. <h1>Avatar</h1> could be a film or a profile…
Supported schemas from SchemaorgAddresses and organizations
Organisation and address markup feeds Yandex Business as well as Search, which is why it behaves differently from other structured…
Supported schemas from SchemaorgQuestions and answers (mobile)
QAPage markup lets Yandex display a question and its answers as a structured block in mobile search results, selecting what…
Software
Software markup produces structured snippets for application pages. Four types are supported: SoftwareApplication, MobileApplication, WebApplication and VideoGame. The rule that…