Tuesday, April 21, 2015
As
we noted earlier this year,
today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the
ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find
high-quality and relevant results where text is readable without tapping or zooming, tap targets
are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
This update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search
results. The intent of the search query is still a very strong signal—so even if a page with
high quality content is not mobile-friendly, it could still rank high if it has great content for
the query.
To check if your site is mobile-friendly, you can examine individual pages with the
Mobile-Friendly Test
or check the status of your entire site through the
Mobile Usability report in Webmaster Tools.
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic
from Google Search. But have no fear, once your site
becomes mobile-friendly, we will automatically re-process
(that is, crawl and index) your pages. You can also expedite the process by using
Fetch as Google with Submit to Index,
and then your pages can be treated as mobile-friendly in ranking.
Questions? See our FAQ or ask
on the
Mobile Websites section of the Webmaster Forum.
Biz bunu nasıl uyguluyoruz
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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