Content & PR Lead and Operations Manager
About
Mustafa writes and edits for a living, and has done so in three very different rooms: a call centre, a newsroom, and a marketplace. He spent three and a half years at Trendyol handling complaints and category work, four years as a technology editor at Yenisafak.com.tr, and years leading content in health tourism.
He now runs content and PR alongside day-to-day operations at Alien Road. That mix shows in the work: he plans around what people actually search for and what they actually complain about, not around what reads well internally.
Areas of expertise
- İçerik stratejisi
- SEO content production
- Editorial management
- Anahtar kelime araştırması
- Digital PR
- Social media management
- E-commerce
- Copywriting
- Adobe Photoshop
Experience
- Valdori2025 – 2026Content Director
Led international digital marketing planning for Liv Hospital, the agency’s largest account. Directed the content team on production, analysis, keyword research and technical fixes; traffic grew into the millions.
- MEK Health2025Content Development Specialist
International SEO and content planning for Erdemhospital.com, including material placed with international media.
- Turkeyana2023 – presentDigital Content Manager
Turkish and English content for the website, social platforms and side projects.
- Masterhealth2023Medical Tourism Specialist
Patient follow-up and operational management for international patients.
- Onedio.com2022 – 2023Editor
- Haber7.com2020 – 2022Content Editor
Covered technology; produced video and channel-specific formats.
- Yenisafak.com.tr2015 – 2019Editor
Photo gallery and technology desk for the newspaper’s website.
- Trendyol.com2014 – 2015E-commerce Category
Supplier communication, stock, pricing and VAT accuracy, product development input.
- Trendyol.com2012 – 2014Complaints Specialist
Resolved complaints arriving through public portals and the call centre; reported by complaint type.
Education
- Anadolu UniversityOngoingSociology, Faculty of Sociology
- Abant İzzet Baysal UniversityBusiness Administration
- İhsan Mermerci High School2004Turkish – Mathematics
Certificates
- First Aid Certificate2014Ministry of Health approved
- Fire Safety Certificate2014Kurtaran
- Stress Management2014Trendyol
- Time Management2014Trendyol
- Call Centre Training2012Telephone Doctor Türkiye
Languages
- Turkish
- Kazakh
- English