hCard is a microformat for publishing contact details in a structured way, based on the vCard standard. Yandex reads it for organisation data.
What it carries
- Organisation name, address, phone, working hours.
- Geographic coordinates.
Where it appears
In snippets for organisation sites and in Yandex Business, where the data is reviewed before publication.
Alien Road
Biz bunu nasıl uyguluyoruz
For Russian-market clients with physical locations we implement hCard alongside Schema.org rather than instead of it. The Yandex organisation pipeline still reads it, and the duplication costs nothing.
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