Yandex treats subdomains as separate sites for most purposes, including regional assignment — which is why regional subdomains are a standard pattern in this market.
When subdomains are the right choice
- Genuine regional presence with separate offices and local content.
- Distinct services that would confuse a single site’s topical focus.
The cost
Each subdomain needs its own verification, its own region, its own sitemap and its own authority. Splitting a small site across subdomains divides what little it has.
Alien Road
Biz bunu nasıl uyguluyoruz
Regional subdomains work in Yandex in a way they do not in Google, because region is an explicit per-site setting. We still only recommend them when the client has real local presence to declare.
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