Yandex incorporates signals about a company’s real-world service quality — reviews, ratings, data from Yandex services — into ranking for some categories.
What feeds it
- Reviews on Yandex platforms and their pattern over time.
- Business data consistency across Yandex Business and the site.
- Category-specific service indicators for retail and services.
The implication
Part of the ranking work happens off the site entirely, in operations rather than in markup.
Alien Road
How we apply this
This is the point where SEO stops being a website discipline. We tell clients plainly that in some Yandex categories, fixing delivery times or answering reviews will move rankings more than anything we can do to the pages.
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