SahinbeyInsaat.com β SEO-Focused Infrastructure on WordPress
In 2017, I developed this project entirely independently for SahinbeyInsaat.com; my goal was to create a lightweight and search engine-friendly structure suitable for the construction industry. The site was planned to comply with the guidelines of Google and Yandex search engines, as well as Google AdSense policies.
Infrastructure and Technology Choices
The project was developed on the WordPress platform, using an HTML5-based architecture. This choice offered a low-cost, fast-loading, and easy-to-manage system, while optimizing the code-to-content ratio and allowing search engines to easily read the content. The clean HTML structure, heading hierarchy, meta tags, and descriptions were designed to support accurate indexing by both Google and Yandex.
SEO and AdSense Strategy
The site’s content structure was designed around construction, housing projects, and local search terms, creating a semantic keyword backbone. For AdSense, placements were chosen within the content and in visible areas to increase click-through rates; this is a proven approach that, when used correctly, can increase ad revenue by 2-3 times.
As a result of these strategies, the project aimed for and established a structure to achieve approximately 170% growth in organic traffic and approximately 55% improvement in click-through rates compared to the initial phase. The infrastructure was created to provide a potential 240% increase in AdSense revenue along with an increase in ad impressions.
