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Clicks and impressions for authors

Wednesday, December 14, 2011


Cross-posted on the
Inside Search Blog

With the latest
improvements to the way authorship annotations look
in search and the
addition of authorship to Google News,
authors have been really excited about getting more visibility, and users benefit from seeing the
name, photo, and way to connect with the person who created the content.

Authors have also been giving us a lot of feedback on what else they’d like to see, so today we’re
introducing “Author Stats” in
Webmaster Tools
that shows you how often your content is showing up on the Google search results page. If you
associate your content with your Google Profile either via
e-mail verification
or a simple link, you can visit
Webmaster Tools to see how many impressions and clicks your content got on the Google search
results page. Check out what Matt Cutts would see for his content:

The Authorship report in Webmaster tools

To see your information, go to
Webmaster Tools
and login with the same username you use for your Google+ Profile. On the left hand panel, you
can see “Author Stats” under the “Labs” section. This is an experimental feature so we’re
continuing to iterate and improve, but we wanted to get early feedback from you. You can e-mail us
at authorship-pilot@google.com if you run into any issues or have
feedback.

If you’re a content creator interested in learning more about authorship,
check out our Help Center.

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