Help customers discover your products on Google

Friday, February 22, 2019

People come to Google to discover new brands and products throughout their shopping journey. On
Search and Google Images, shoppers are provided with rich snippets like product description,
ratings, and price to help guide purchase decisions.

Connecting potential customers with up-to-date and accurate product information is key to
successful shopping journeys on Google, so today, we’re introducing new ways for merchants to
provide this information to improve results for shoppers.

1. Search Console

   Many retailers and brands add structured data markup to their websites to ensure Google
   understands the products they sell. A new report for
   ‘Products’ is now available in
   Search Console for sites that use
   schema.org structured data markup
   to annotate product information. The report allows you to see any pending issues for markup on
   your site. Once an issue is fixed, you can use the report to validate if your issues were
   resolved by re-crawling your affected pages.
   Learn more about the rich result status reports

2. Merchant Center

   While structured data markup helps Google properly display your product information when we
   crawl your site, we are expanding capabilities for all retailers to directly provide
   up-to-date product information to Google in real-time. Product data feeds uploaded to
   Google Merchant Center
   will now be eligible for display in results on surfaces like Search and Google Images. This
   product information will be ranked based only on relevance to users’ queries, and no payment
   is required or accepted for eligibility. We’re starting with the expansion in the US, and
   support for other countries will be announced later in the year.

   Başlayın

   You don’t need a Google Ads campaign to participate. If you don’t have an existing account and
   sell your products in the US,
   create a Merchant Center account
   and
   upload a product data feed.

3. Manufacturer Center

   We’re also rolling out new features to improve your brand’s visibility and help customers find
   your products on Google by providing authoritative and up-to-date product information through
   Google Manufacturer Center.
   This information includes product description, variants, and rich content, such as
   high-quality images and videos that can show on the product’s knowledge panel.

These solutions give you multiple options to better reach and inform potential customers about
your products as they shop across Google.

If you have any questions, be sure to post in our
forum.

Posted by Bernhard Schindlholzer, Product Manager for Google Merchant Tools