Linking Google Analytics to Webmaster Tools

Tuesday, February 08, 2011

If you use
Google Analytics
to track site data, you can now link your Webmaster Tools verified site to an Analytics profile
when they use the same
Google Account.

Not only will your Analytics profiles be accessible within Webmaster Tools, but you’ll also be
able to more easily access a few Google Analytics features:

• View your Google Analytics Referring Pages report directly from the
  Links to your site
  page in Webmaster Tools. This report helps you understand the overall trends in traffic volume
  from referrals, as well as the sites driving those trends.
• Access the Google Analytics Dashboard directly from the Analytics link in the top left bar when
  you’re on a site-related page.

To link a verified site in Webmaster Tools to a Google Analytics profile:

1. On the Webmaster Tools home page, click “Manage” next to the site you want, then click
   “Google Analytics profile”.



2. Select the profile you want to associate with the site, then click “Save”.

Written by Zhanlu Wang, Webmaster Tools Team