July 13, 2006
The way we generate the descriptions (snippets) that appear under a page in the search results is
completely automated. The process uses both the content on a page as well as references to it that
appear on other sites.
One source we use to generate snippets is the
Open Directory Project,
or ODP. Some site owners want to be to able to request not using the ODP for generating snippets,
and we’re happy to let you all know we’ve added support for this. All you have to do is add a
meta tag to your pages.
To direct all search engines that support the meta tag not to use ODP information for the page’s
description, use the following:
Note that not all search engines may support this meta tag, so check with each for more
information.
To direct Google specifically from using this information to describe a page, use the following:
For more information, visit the
webmaster help center.
Once you add this meta tag to your pages, it may take some time for changes to your snippets to
appear. Once we’ve recrawled your pages and refreshed our index, you should see the updated
snippet in search results.
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We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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