Showcase your site’s reviews in Search

Wednesday, September 07, 2016

Today, we’re introducing Reviews from the web to local Knowledge Panels, to accompany our
recently launched
best-of lists and critic reviews features. Whether your site publishes editorial critic reviews,
best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge
Panels when users are looking for places to go.

Reviews from the web

Available globally on mobile and desktop, Reviews from the web brings aggregated user ratings of
up to three review sites to Knowledge Panels for local places across many verticals including
shops, restaurants, parks and more.

By implementing
review snippet markup
and meeting
our criteria,
your site’s user-generated composite ratings will be eligible for inclusion. Add the
Local Business markup
to help Google match reviews to the right review subject and help grow your site’s coverage. For
more information on the guidelines for the Reviews from the web, critic review and top places
lists features, check out our developer site.

Critic reviews

In the U.S. on mobile and desktop, qualifying publishers can participate in the
critic review feature
in local Knowledge Panels. Critic reviews possess an editorial tone of voice and have an
opinionated position on the local business, coming from an editor or on-the-ground expert. For
more information on how to participate, see the details in our
critic reviews page.

The local information across Google Search helps millions of people, every day, discover and share
great places. If you have any questions, please visit our
webmaster forums.

Posted by Ronnie Falcon, Product Manager