The Best AI Copywriting Tools for 2023

AI copywriting is the creation of written content via machine learning and natural language processing (NLP) software.

You can write anything from ad copy to blog posts with the help of AI copywriting.

AI copywriting software works by scraping the web (or analyzing a similar input) for related content, learning about it, and providing new copy based on these findings.

Below, we’ll cover how AI copywriting works, its limitations, and nine of our favorite tools to get you started.

How AI Copywriting Tools Can Help Your Business

There’s no need to spend hours brainstorming the perfect content topic or headline. Tell the AI software what you want to write about, and it’ll generate content ideas in seconds.

You can even streamline more tedious writing tasks, like creating product descriptions for your ecommerce site .

Here are some more examples of what you can craft with the help of AI copywriting tools:

By using an AI copywriter to handle time-consuming tasks, you’ll have more time to focus on larger projects that will have a bigger impact on your business .

Think of AI-generated content as a first draft. It’s important to fact-check, to match the copy to your brand voice, and to check for plagiarism. Because of this, we recommend assigning tasks that involve AI content to an experienced human writer.

How to Overcome AI Limitations

Using an SEO tool doesn’t automatically make you an SEO expert. But it will make your life a lot easier.

AI copywriting tools analyze existing content written by human writers. Then take this information to produce something “new.”

So long as the content is original, high-quality, and “demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”

Google’s advice is to take a people-first approach. The search engine giant provided a few examples of existing AI-generated content that don’t break any guidelines:

Using AI to generate content meant to manipulate search engine rankings, however, violates Google’s spam policies.

So when you use AI copy, ensure that you’re providing valuable content to your readers. Not trying to take a shortcut to rank higher.

Tip : Learn more about E-E-A-T and how you can use these factors to create great people-first content.

Advancements in AI

In May 2020, a paper titled “ Language Models are Few-Shot Learners ” described an AI model called GPT-3 175B. The model produces human-like text thanks to NLP advancements.

Fast-forward to November 2022. OpenAI launched ChatGPT —a chatbot that acts as a human conversationalist. Users can ask ChatGPT questions and receive AI-generated answers within seconds.

SEOs and content creators have already found plenty of ways to leverage ChatGPT. Here are just a few:

ChatGPT uses AI technology to streamline writing tasks. Similar to spell check, AI is a tool that can help writers create content more effectively and efficiently.

But Google Search Liaison Danny Sullivan clarified on Twitter that AI content itself isn’t inherently bad. Instead, “content written primarily for search engines rather than humans is the issue.”

So we recommend using AI tools as a starting point. Or to automate time-consuming, repetitive tasks. But use your judgment and only publish useful content that represents your brand well.

9 Best AI Copywriting Tools

Want to try out an AI copywriter for yourself? Here are nine of the best AI copywriting options (besides ChatGPT) to get you started.

1. Alien Road SEO Writing Assistant

Alien Road SEO Writing Assistant is an all-in-one writing tool that provides real-time feedback as you write.

SEO Writing Assistant will analyze the text you type, import, or generate in the editor. Based on readability, SEO, originality, and tone of voice.

To rephrase text, highlight the text you want to change and click “ Rephrase ,” “ Simplify ,” “ Expand ,” or “ Summarize .”

To compose text , place your cursor where you want the AI copywriter to start. (E.g., after a prompt, subheading, or sentence starter.)

You can click “ Accept ” to go with the suggested text, “ Reject ” to remove the suggested text, or “ Try again ” to get something different.

To get information, click “ Ask AI ” and enter your question. Then, hit “ Ask .”

Once you’re done, share the graded document with collaborators directly in Alien Road . Or move it to Google Docs.

To access the platform, you’ll need a Guru or Business subscription. Both provide access to dozens of other great digital marketing tools.

Read our pricing page for more details. (You can learn about SEO Writing Assistant limits in the user manual .)

2. ContentShake

ContentShake makes it quick and easy to produce SEO-friendly blog posts with the help of AI.

An efficiency rating, which is based on the keyword’s search volume relative to its keyword difficulty

In the “ Suggestions ” tab (shown below), you can change your article parameters, see alternative AI suggestions, or get inspiration from competitors.

Then, “ Rephrase ,” “ Simplify ,” “ Expand ,” or “ Summarize ” in one click.

In the “ Optimization ” tab, ContentShake scores your content’s readability, SEO, and tone of voice (out of 10). And provides a breakdown of any issues.

When your article’s finished, you can publish directly to WordPress (using the plugin ), open it in Google Docs, or get a shareable link.

ContentShake has one paid plan that includes unlimited AI copywriting. Most features are included (but limited) in the demo version.

Paid plan : $60 per month gives you: 25 new content ideas (five ideas for each of five topics) per week

3. AI Writing Assistant

The AI Writing Assistant lets you use over 75 tools to create numerous types of content. Including:

Plus, this versatile AI copywriter is multilingual. You can create content in more than 25 languages.

The AI Writing Assistant will generate your output using the OpenAI model. (The same one used for ChatGPT.)

Or “ Save ” your content for later. (It’ll go to the “ My Content ” section.)

4. AI Social Content Generator

The AI Social Content Generator helps you create engaging posts for Facebook, Instagram, TikTok, YouTube, and other social media platforms.

After signing up, you’ll need to write a prompt for your first post. And fill out your brand’s design guidelines.

In the “ Competitor Analysis ” tab, you can learn about your main competitors on Facebook and Instagram to:

Access the AI Social Content Generator through Alien Road App Center . Start the trial, then upgrade any time to keep creating.

In-app purchase : Every additional $20 per month gives you: The ability to create for one extra brand

5. Headline Optimizer

The Headline Optimizer app allows you to generate Google Ads headlines. And see how real people respond to them.

This can lead to a higher return on ad spend (ROAS) for your paid search campaigns.

You can then decide whether to survey your own audience. Or recruit testers from the tool’s panel.

Follow the instructions to complete the setup process. And you’ll end up on a page like this:

Go to the “ Demographics ” tab to see age, gender, and sentiment breakdowns for your testers.

You can try Headline Optimizer out and survey your own audience for free. Upgrade to keep testing and access the tool’s panel of 500,000+ participants.

6. Jasper AI

Jasper is an AI copywriting tool that helps writers break through creative blocks to create content faster.

You can also use Jasper to generate AI art with no watermark. Use these images for ads, thumbnails, illustrations, and more.

Jasper “Boss Mode” plans start at $49 per month. Business subscriptions for more than five users begin at $499 per month.

You can try the product for free, but you’ll need to provide your credit card information. The trial period is five days. (Cancel before it ends to avoid a charge.)

7. Copy.ai

These tools help with simple writing tasks like generating Instagram captions, rewriting specific paragraphs, writing meta descriptions, and more.

We tested it out by asking its free Instagram Caption Generator to create a caption about a new marketing course.

Describe your post and choose the desired tone. Then Copy.ai will generate a few options for you:

8. Copysmith

You can use its pre-made templates. Or build your own template with the Custom Content Generator.

The tool integrates with Hootsuite, Frase, WooCommerce, Google Ads, Google Docs, and Zapier, among other integrations.

9. Wordtune

But keep in mind that it doesn’t generate content from scratch. The tool mainly focuses on rewriting existing content.

The Chrome extension also makes it easy for you to improve your drafts on Google Docs, LinkedIn, and even Twitter.

How to Choose the Right AI Copywriting Software

SEO . Does your software measure the readability of your content? Or provide suggested secondary keywords? Your AI copywriter should be able to evaluate copy for SEO best practices .

Tone of voice . You don’t want your AI-generated copy to sound robotic. We recommend opting for tools that can accurately judge tone of voice and provide recommendations.

Ease of use . The point of AI copywriting is to save time. So it’s best to choose a user-friendly option with a simple interface.

Plagiarism detection . Because of AI copywriting’s limitations, you’ll want to rely on a solid plagiarism checker.

Integration . Check whether your tool of choice integrates with third-party apps. Many options (like Alien Road SEO Writing Assistant) integrate with Google Docs, WordPress, and Microsoft Word.