Baidu’s Landing Page Experience White Paper is the most concrete experience specification any major engine publishes: it defines layout, advertising density, font sizes and interaction rules for pages arriving from search.
What it specifies
- Advertising limits by screen area and position, particularly above the fold.
- Minimum font sizes and content spacing.
- Rules on pop-ups, interstitials and forced app prompts.
- Loading speed thresholds.
Why it is unusual
Most engines describe experience in principles. Baidu publishes measurable rules, which makes compliance a checklist rather than a judgement.
Alien Road
How we apply this
This is the document we hand to a client’s design team before a China build starts. Designing to it from the beginning is straightforward; retrofitting an ad layout to meet it after launch is a fight with the monetisation team.
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