Google automatically looks for sites to add to our index; you usually don’t even need to do
anything except post your site on the web. However, sometimes sites get missed. Check to see if your
site is on Google and learn how to make your content more visible in Google Search.
Basic checklist for appearing in Google Search results
Here are a few basic questions to ask yourself about your website when you get started. You
can find additional getting started information in the SEO Starter Guide.
Is your website showing up on Google?
To see if your pages are already indexed,
search for your site in Google Search with a query like this. Substitute your own site for “example.com”.
Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When
our crawlers miss a site, it’s frequently for one of the following reasons:
- Your site isn’t linked to by other sites on the web. See if you can get
your site linked to by other sites (but please don’t pay them to link to you; that could be
considered a violation of Google’s spam policies). - You’ve just launched a new site and Google hasn’t had time to crawl it yet. It can take a
few weeks for Google to notice a new site, or any changes in your existing site. - The design of the site makes it difficult for Google to crawl its content effectively. If your
site is built on some other specialized technology, rather than HTML, Google might have
trouble crawling it correctly. Remember to use text, not just images or video, on your site. - Google received an error when trying to crawl your site. Most common reasons for this are
that you have a login page for your site, or that your site blocks Google for some reason.
Make sure that you can access your site in an incognito window. - Google missed it: Although Google crawls billions of pages, it’s inevitable
that we’ll miss a few sites, especially small ones. Wait a while, and try to get linked from
other sites.If you’re feeling adventurous, you can add your site to Search Console
to see if there’s an error that might prevent Google from
understanding your site. You can also send us your most important URLs
to let us know we should crawl and potentially index them.
Follow the Google Search Essentials to make sure that you’re fulfilling the site guidelines for appearing on Google.
Do you serve high-quality content to users?
Your number one priority is ensuring that your users have the best possible experience
on your site. Think about what makes your site unique, valuable, or engaging. To help you evaluate your content,
ask yourself the self-assessment questions in our guide to
creating content that’s helpful, reliable, and people-first.
To make sure that you’re managing your website using Google-friendly
practices, read the Search Essentials.
Is your local business showing up on Google?
Your Business Profile lets you manage how your business information appears across Google,
including Search and Maps. Consider claiming your Business Profile.
Is your content fast and easy to access on all devices?
Most searches are now done from mobile devices; make sure that your content is optimized to
load quickly and display properly on all screen sizes.
You can use tools such as Lighthouse to test if your page is mobile-friendly.
Is your website secure?
Modern users expect a secure online experience.
Secure your website’s connection with HTTPS.
Do you need additional help?
SEOs (search engine optimizers) are professionals who can help you improve your website and
increase visibility on search engines. Learn more about why and how to hire an SEO.
Is your content about a specialized topic?
Depending on what your content is about, there are more ways you can get that content on
Google. The following table contains links to the different avenues Google provides to get
your content related to a business or person on Google.
| Business or person | |
|---|---|
| Google for Retail | To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search. |
| Google for Small Business | See what resources Google offers to help your small business thrive. |
| Street View | Invite customers on a virtual tour of your business. |
| Knowledge panel | If you want to manage your identity as a person, business, or organization on Google, you can suggest changes to your knowledge panel entry. |
To learn more about getting digital content on Google, check out the following resources:
| Digital content | |
|---|---|
| Google Books and eBooks | Promote your books online and sell your titles through our eBook store. |
| Scholar | Include scholarly works in Google’s academic index. |
| Google News | Appear in Google News search results, or provide digital editions for subscription. |
For getting local information on Google, the following resources may be helpful:
| Local information | |
|---|---|
| Google Maps Content Partners | If you are an authoritative or official source of regional data, publish it through Google. |
| Photo Sphere | Photograph and share the world with 360° pictures. |
| Street View | Provide a panoramic virtual tour of your property. |
| Transit Partner Program | Encourage use of public transit by making it easy to locate routes, schedules and fares. |
| Media | |
|---|---|
| Google Maps Content Partners | If you are an authoritative or official source of regional data, publish it through Google. |
| Video on Google Search | Make your videos findable and crawlable by Google Search. |
| YouTube | Upload, distribute, and monetize your videos. |
So setzen wir das um
This is the page we send to a client who has just launched and wants to know what happens next. The honest answer is that Google finds most sites on its own; submitting a sitemap and fixing the technical basics speeds it up, but nothing here forces indexing.
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