Tuesday, April 08, 2014
Every day, searchers use Google to find information about businesses. Common queries include
finding the phone number for customer service, the location of a business, and opening hours.
This information is typically found in a business’s location page or a “contact us” section of a
company’s website. When Google correctly identifies these pages and is able to extract the
relevant information from them, it is more likely to surface that information to searchers looking
for the business.
Today we would like to share our recommendations for helping Google identify and surface this
information.
Corporate phone numbers
National phone numbers for many companies are displayed prominently in Google Search results. For
example, a searcher looking for Nest Labs’ customer service number will see:
Today, we are launching support for schema.org markup to help you specify your preferred phone
numbers using structured data markup embedded on your website. Four types of phone numbers are
currently supported:
- Customer service
- Technical support
- Billing support
- Bill payment
For each phone number, you can also indicate if it is toll-free, suitable for the
hearing-impaired, and whether the number is global or serves specific countries.
Learn how to specify your national customer service numbers.
Recommendations for local business sites
Many people also turn to Google to find and discover local businesses, and the best information is
often on a website’s contact us or branch locator page. These location pages typically include the
address of the business, the phone number, opening hours, and other information.
Today we’re also introducing recommendations about the best way to build these location pages to
make them easily
accessible and understandable
to Googlebot, and more importantly, Google’s users. Our recommendations cover both crawling,
indexing and visual layout suggestions, as well as new
structured data markup guidelines
to help Google index pages more accurately.
In addition to building great location pages, businesses are encouraged to continue using
Places for Business,
which is a fast and easy way to update your information across Google’s service such as Google
Maps, the Knowledge Graph and AdWords campaigns.
This blog post is only a brief summary of our
recommendations for building
location pages or branch locators. Please read the guidelines and, as always, please ask on our
Webmaster Help forums
if you have more questions.
So setzen wir das um
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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