Content quality rules

Originality and how Baidu judges it

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Baidu has invested heavily in originality detection, partly because content scraping is endemic in the Chinese web.

How it is assessed

  • Which version was published and crawled first.
  • Site history and whether the domain has original material generally.
  • Structural similarity to existing indexed content.

Practical protection

Publish, then submit immediately through the push API so your version is the first Baidu sees. On a slow-crawled site the scraper can be indexed first.

Alien Road

Comment nous l'appliquons

Immediate submission on publish is genuine protection here, not a formality. We have seen scraped copies outrank originals purely because the scraper’s site was crawled more frequently.

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