Simplifying the search results page

June 12, 2025

As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

We’re phasing out these specific structured data types because our analysis shows that they’re
not commonly used in Search, and we found that these specific displays are no longer providing
significant additional value for users. Removing them will help streamline the results page and
focus on other experiences that are more useful and widely used.

This update won’t affect how pages are ranked. This simplification means that for some results,
the specific visual enhancements powered by these lesser-used markups will no longer appear,
leading to a more streamlined presentation. The use of these structured data types outside of
Google Search (and dependent features) is not affected.

The following structured data types will no longer be supported in Google Search results and will
be phased out over the coming weeks and months:

• Book Actions
• Course Info
• Claim Review
• Estimated Salary
• Learning Video
• Special Announcement
• Vehicle Listing

Structured data can be a valuable way for website owners to describe their content and enable
helpful Search features. While we’re retiring some lesser-used displays, we’ll continue to
actively support a range of structured data types that users find helpful when evaluating
content to visit.

We believe this change contributes to a cleaner, more focused Search results page for everyone.
We’ll keep looking for ways to simplify the Search results page to provide the best experience for
users and website owners, and we’ll share updates as we continue this work. If you have any
questions or concerns, please reach out to us in the
Google Search Central Community
or on LinkedIn.

Posted by Henry Hsu, Product Manager, Google Search

Updates

Update on September 8, 2025

We are removing support in Search Console for the
following structured data types, as these types have been phased out from Search results:
Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle
Listing. Starting on September 9, these types will be removed from Search Console rich result
reporting, the Rich Result Test, and the list of Search appearance filters
(if applicable for the type). The Search Console API
will continue to support these types through December 2025.

For bulk data export users,
keep in mind that the deprecated search appearance fields
will be reported as NULL by October 1, 2025. If your queries have conditions, you may need
to update them.

For example, the following query should be updated, as it doesn’t account for the possibility of
a deprecated search appearance:

Instead, we recommend using the IS operator to write future-proof queries that will
continue to work even if an appearance becomes NULL.

For more information, refer to Google Cloud’s
BigQuery documentation on the IS operator.