π With a touch of Alien Road, Okur Zemin’s carpets have been digitally unfurled into the sky!
Sector: Flooring / Carpet Tiles
Services: B2B Digital Marketing, SEO, Performance Advertising, Web Development
Starting Point
Okur Zemin is one of TΓΌrkiye’s leading brands in carpet tile sales, with a wide customer portfolio ranging from business centers to hotels. However, it was struggling to fully realize its B2B potential in the digital realm and reach its target companies. Despite having a strong traditional sales network, the brand’s visibility on digital channels was limited.
Alien Road Approach
At Alien Road, we defined the brand’s target audience and developed a digital strategy aligned with B2B purchasing behavior. The goal was to reach decision-makers directly, generate high-quality leads, and increase conversion rates through the website.
Performance Ads: By restructuring Google Ads and LinkedIn campaigns, we increased targeting accuracy by 68%. Budget optimization resulted in a 42% reduction in cost per click and a 290% increase in form submissions and quote requests.
SEO & Content Strategy: Through SEO efforts focused on the industrial segment, the brand rose to the first page for strategic keywords such as “carpet tile supplier” and “flooring solutions.” Organic traffic grew by 376%.
Web & Software Improvements: We restructured the website, simplifying the user workflow. Page views per visit increased by 85%, and average time spent on the site rose by 102%.
Conclusion
Over a six-month period, Okur Zemin established a strong B2B brand identity in the digital realm. Thanks to increased visibility and targeted campaigns, the number of qualified quotation requests reaching the sales team tripled.
Organic traffic: +376%
Lead conversion: +290%
Brand visibility: +200%
Final Words
Okur Zemin’s digital success story demonstrates the power of accurate targeting and effective strategy. At Alien Road, we are proud to be a strategic partner in the digital journeys of brands that make a difference in the industry.
