The 60-Second Version
Graebert is a global brand in engineering, design, and CAD software technologies based in Germany. The Turkish distributorship needed to reach its global potential in digital visibility, brand language, and user engagement. Alien Road stepped in as the architect of this transformation. We rebuilt Graebert Türkiye’s online identity through structured web development, targeted SEO, and B2B performance marketing. The project achieved a 0% increase in corporate engagement and a 41% decrease in cost per click.
The Numbers That Matter
Performance metrics confirm the effectiveness of the strategic digital overhaul. Corporate engagement increased by 0% through campaigns run on LinkedIn and Google Ads. Cost per click decreased by 41%, and page navigation time dropped by 62%. CRM integration enabled precise measurement of all campaign metrics using tools like GA4 and Search Console.
The Challenge
Despite its professional strength and advanced solutions in computer-aided design, Graebert Türkiye had not yet reached its global potential in the local market. The brand lacked sufficient digital visibility, a cohesive brand language tailored to engineering firms, and high user engagement metrics.
The primary obstacle was positioning the brand correctly. The digital presence needed to reflect the global authority of the German parent company while speaking directly to local engineering firms, architectural offices, and technical manufacturing companies.
Five Goals
- Elevate digital visibility across search engines for high-intent CAD software queries.
- Redesign the web architecture for seamless navigation across product groups like ARES Commander, ARES Touch, and ARES Kudo.
- Implement rigorous B2B performance marketing via Google Ads and LinkedIn.
- Establish trust through technical content, institutional authority, and clear product segmentation.
- Integrate advanced CRM systems to measure and track all digital campaign conversions accurately.
A Three-Layer Strategy
Our approach combined rigorous analysis, planning, and measurable progress. We divided the intervention into three core layers to ensure complete digital transformation.
The first layer was infrastructure. We rebuilt the web presence with a modular structure and interactive navigation. The second layer was demand generation through SEO and B2B performance marketing. The third layer was trust, established by highlighting technical depth, institutional authority, and clear product segmentation.
A Four-Phase Timeline
Phase one involved audit, research, and technical discovery. We analyzed existing digital assets and mapped out user journeys for engineers and architects.
Phase two focused on web development and infrastructure redesign. We implemented a modular presentation for product groups such as ARES Commander, ARES Touch, and ARES Kudo.
Phase three centered on SEO and content optimization. We targeted strategic queries and published technical blog content to build domain authority.
Phase four deployed B2B performance marketing campaigns across LinkedIn and Google Ads, integrated with CRM systems for continuous tracking.
The Turning Point
The turning point occurred when the redesigned website transitioned from a standard landing page into a living digital information platform. By simplifying page navigation and optimizing technical documents, users found what they needed 62% faster. This structural clarity, combined with targeted search optimization, allowed organic traffic to increase substantially and laid the groundwork for high-conversion B2B campaigns.
Advertising
Alien Road established a specialized targeting system for engineering firms, architectural offices, and technical manufacturing companies. Campaigns were executed across Google Ads and LinkedIn to capture high-intent B2B traffic. Through continuous ad optimization, corporate engagement increased by 0%. Furthermore, cost per click decreased by 41%, and conversion rates improved significantly across all targeted segments.
SEO
We executed a comprehensive search engine optimization strategy focusing on technical keywords related to computer-aided design software. By auditing existing pages, fixing crawl errors tracked via Search Console, and publishing authoritative engineering articles, organic search visibility grew steadily. This effort expanded the keyword footprint and built long-term inbound traffic channels without relying solely on paid budgets.
Website design
The web design overhaul prioritized modular architecture and frictionless user experience. We structured product categories for ARES Commander, ARES Touch, and ARES Kudo with intuitive menus and clear technical specifications. This design transformation reduced navigation friction, kept users engaged longer, and directly contributed to the 62% drop in page navigation time.
Digital marketing management
Comprehensive digital marketing management unified all channels under a single analytical framework. Using GA4 and integrated CRM setups, Alien Road monitored user interactions from initial click to final software demo request. Weekly reporting and monthly reviews ensured that campaign adjustments were made swiftly, aligning marketing output with sales goals.
Why it Worked
The success of the Graebert Türkiye transformation stems from the alignment between technical infrastructure and precise audience targeting. By fixing structural bottlenecks on the website, organic visitors converted at higher rates. Pairing this optimized foundation with disciplined performance marketing on Google Ads and LinkedIn created a sustainable engine for B2B lead generation.
FAQ
How long did the digital transformation process take for Graebert Türkiye?
The primary engagement spanned twelve months, structured across four distinct phases covering audit, web development, SEO deployment, and ongoing performance marketing management.
What specific channels were used to drive B2B engagement?
Alien Road utilized Google Ads for high-intent search capture and LinkedIn for professional B2B networking, supported by technical SEO and direct CRM tracking.
How was the cost per click reduced by 41%?
We achieved the reduction through rigorous audience segmentation, negative keyword filtering, continuous ad copy testing, and quality score improvements across all campaigns.
What improvements were made to the website architecture?
The website was rebuilt with a modular structure, clearer navigation pathways, and dedicated sections for core products like ARES Commander, ARES Touch, and ARES Kudo.
