Ranking and search appearanceOverview of Search appearance topics
You can change how your website appears in Google Search. Browse topics to learn how to update your website's Google…
Ranking and search appearance
Ranking and search appearanceAI features and your website
Google Search's AI features can help users find your website. Learn more about how AI features work in Search and…
Ranking and search appearanceInfluence your byline dates in Google Search
Google Search results can show byline date for a web page, if it is considered useful. Follow this guide to…
Ranking and search appearanceDefine a favicon to show in search results
If your website has a favicon, it can be included in your Google Search results. Follow these favicon SEO instructions…
Ranking and search appearanceFeatured snippets and your website
Featured snippets can help users find your website. Learn more about what featured snippets are, how to opt out, and…
Ranking and search appearanceFlexible Sampling general guidance
We recommend two types of flexible sampling: metering and lead-in. Explore general guidance for flexible sampling including metering and paywalls.
Ranking and search appearanceDiscover and your website
Google's Discover feed shows content related to user interests. This documentation will teach you how to get on Discover and…
Ranking and search appearanceGoogle image SEO best practices
Google Search helps users visually discover information on the web. Explore image SEO best practices such as image captions and…
Local featuresEstablish your business details with Google
This guide explains how to improve your business listing to enhance your details on Google Search results, the Google knowledge…
Top Places List
If your business is mentioned in any top places lists online, Google might show a rich result for your business.…
Page experienceUnderstanding page experience in Google Search results
Your page experience can impact how your site ranks in Search results. Learn how to evaluate your site and deliver…
Understanding Core Web Vitals and Google search results
Core Web Vitals is a set of metrics that measure real-world user experience. Learn more about Google Search and Core…
Page experienceAvoid intrusive interstitials and dialogs
Use banners instead of interstitials and large dialogs on your website.
Ranking and search appearanceHelp your readers find your site through preferred sources in Google Search
Learn about the eligibility criteria for preferred sources in Google Search, and how to guide users to select your site…
Ranking systemsA guide to Google Search ranking systems
Explore some of Google Search's more notable ranking systems, including systems that are part of our core ranking systems, which…
Google Search’s reviews system and your website
Learn more about how the reviews system works, and what you can do to assess and improve your content.
Ranking updatesGoogle Search’s core updates and your website
Learn about how core updates work, and what you can do to assess and perhaps improve your content.
Ranking updatesGoogle Search spam updates and your site
While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work.…
Ranking and search appearanceProvide a site name to Google Search
When Google lists a page in search results, it shows the name of the site the page comes from: this…
Ranking and search appearanceSitelinks
Find out what sitelinks are, how sitelinks appear in organic search results, and how they can help users better navigate…
Ranking and search appearanceControl your snippets in search results
Learn how to write a quality meta description tag that may be displayed for your page in Google Search results…
Introduction to structured data markup in Google Search
Google uses structured data markup to understand content. Explore this guide to discover how structured data works, review formats, and…
Structured dataGeneral structured data guidelines
Follow our general guidelines for structured data. These guidelines will help your structured data be eligible for rich Google Search…
Structured dataEnriched search results
Enriched search result is a type of rich Google result. Learn how to take advantage of interactive Google Search results…
Structured dataGenerate structured data with JavaScript
There are different ways to generate structured data with JavaScript. This guide covers best practices for Google Tag Manager and…
Feature guidesStructured data markup that Google Search supports
Explore the structured data-powered features that can appear in Google Search, including examples of how they appear in search results.…
Feature guidesArticle (Article, NewsArticle, BlogPosting) structured data
Learn how adding article schema markup to your news articles and blogs can enhance their appearance in Google Search results.
Book actions (Book) structured data
Explore this guide to learn how to use book schema to provide a feed to Google and to use ReadAction…
Feature guidesBreadcrumb (BreadcrumbList) structured data
Discover how adding breadcrumb markup to your web pages can help users understand and explore your website more effectively.
Feature guidesCarousel (ItemList) structured data
A Google carousel is a row of interactive visual search results. Explore this guide to learn about carousels in Google…
Feature guidesCourse list (Course) structured data
Mark up your course lists with structured data so students can find you on Google Search. Explore this article for…
Feature guidesDataset (Dataset, DataCatalog, DataDownload) structured data
Learn how to add schema.org dataset structured data. Implementing this can help Google recognize the dataset creator, distribution format, and…
Feature guidesDiscussion forum (DiscussionForumPosting) structured data
You can use discussion forum structured data to help Google understand your community forum content.
Feature guidesEducation Q&A (Quiz, Question, and Answer) structured data
Learn how you can use Quiz structured data to help students find your flashcard pages on Google.
Feature guidesEmployer aggregate rating (EmployerAggregateRating) structured data
Use employer rating structured data to be eligible for the employer rating feature in Google's job search experience and learn…
Fact check (ClaimReview) structured data
Discover how you can use ClaimReview structured data to enable a summarized fact check to display in Google Search results.
Feature guidesEvent (Event) structured data
Make it easier for people to discover and attend your events by adding schema markup to your event pages.
Feature guidesImage metadata in Google Images
When you specify image metadata, Google Images can show more details about the image, such as who the creator is,…
Feature guidesJob posting (JobPosting) structured data for Job Search
Improve the job seeking experience on Google by reviewing how you can markup your job posting web pages with structured…
Feature guidesLocal business (LocalBusiness) structured data
Local business structured data can help pages appear in a unique Google Search result. Learn more about local business schema…
Feature guidesMath solver (MathSolver) structured data
Learn how to add math solver structured data to ensure users are connecting with learning resources that are relevant in…
Feature guidesMovie carousel (Movie) structured data
Mark up your movie lists with structured data so users can explore movies on Google Search in new ways. Learn…
Organization (Organization) structured data
You can use Organization markup to let Google know administrative details about your organization, for example, address, contact information, and…
ShoppingIntroduction to Product structured data
Get an overview of how adding product structured data to your web pages can attract potential buyers while they are…
Product snippet (Product, Review, Offer) structured data
Learn how to add product snippet structured data to attract potential buyers while they are searching for products on Google.
ShoppingMerchant listing (Product, Offer) structured data
Discover how you can add merchant listing structured data to attract potential buyers while they are searching for items to…
Product variant structured data (ProductGroup, Product)
Learn how to mark up product variants that come in various sizes, colors, materials, or patterns.
Loyalty program (MemberProgram) structured data
Learn how to mark up loyalty programs (also known as
ShoppingMerchant return policy (MerchantReturnPolicy) structured data
Learn how to mark up return policies for products sold online or in stores.
ShoppingMerchant shipping policy (ShippingService) structured data
Learn how to mark up shipping policies for products sold online or in stores.