Advertising Trends: CPM Benchmarks by Industry It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s not (and why), you might as well be burning your money. One tactic that can help you get there is a competitor analysis of the advertising landscape in your niche—and that’s what we’re here …
Advertising Trends: The Most Popular Types of Digital Ads
Advertising Trends: The Most Popular Types of Digital Ads Have you ever wished you could peek behind the curtain and see the exact ad types your competitors are spending their advertising budget on? In our latest study, we dived into that exact question. This study looked into the advertising trends of almost 1,000 domains across various industries, with the goal …
The Unique Rank Volatility Patterns of the August 2023 Core Update
The Unique Rank Volatility Patterns of the August 2023 Core Update On August 22, 2023, Google announced the release of its August 2023 core update. This core update was not only the first one released since March 2023 but also one of the more peculiar updates I’ve seen. The rank volatility trends surrounding the update were unprecedented, which makes diving …
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Sharpen Your Ecommerce Business with Amazon Funnel Insights Alien Road studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart. According to the study, 14.35% of …
Study: How Long Does It Take to Rank Higher on Google
Study: How Long Does It Take to Rank Higher on Google Getting your content to rank on the first page is the best way to drive organic traffic to your site. Websites that invest in SEO from the start, get over 4,000+ visits in the first year. And the websites that don’t, get 0, and lose on the potential to …
100+ Eye-Opening Content Marketing Statistics for 2023
100+ Eye-Opening Content Marketing Statistics for 2023 Content marketing is more lucrative than ever in 2023. How do we know? By surveying 1,700 marketers and business owners about their efforts in this area. They were generous enough to give us their feedback once again. As a result, we have compiled this data into the comprehensive State of Content Marketing: 2023 Global …
Top YouTube Searches
Top YouTube Searches This article includes several lists with YouTube search data, including: Top YouTube searches in 2022 Top YouTube searches of all time Most subscribed YouTube channels in 2022 Plus, information about how to get more insights into your YouTube SEO. Let’s dive in. Top YouTube Searches in 2022 The most searched thing on YouTube in 2022 was “ukraine,” followed …
Top 100: The Most Visited Websites in the US
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles For any marketer driven to prove themselves, making the Forbes 30 Under 30 list is the ultimate flex. In the Marketing and Advertising category, the accolade is a triumph, a badge of honor, and a testament to talent and grit in …
Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture
Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture “Small business is the backbone of our economy”—almost no US president has gone a term without reciting this phrase. Indeed, the US economy has always been known for its reliance on smaller enterprises: Back in 2021, small businesses made up 44% of all US economic activity; The number …
The Content Marketing Landscape in 2022: Small & Midsize Businesses
The Content Marketing Landscape in 2022: Small & Midsize Businesses Forget sexy startups, head turning unicorns and world-conquering enterprises—it’s Small and Midsize businesses (SMBs), where we find the true beating heart of the US economy. There are approximately 32.5 million SMBs in the States. They account for 99.9% of all businesses, employ approximately 47% of the private workforce, and represent an equally significant …
Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts
Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts As the world’s largest ecommerce company, Amazon often dictates the rules within the industry, whether it’s the site design, delivery terms, or even pricing. With other e-tailers following its lead, Amazon serves as the golden standard within ecommerce. This means that when it comes to one of the …
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps If you have an app and have it listed on the Play Store (Google) and App Store (Apple), you’ve probably dug into the ins and outs of optimization for these platforms. Textbook recommendations might not necessarily do the trick, though. That’s why we teamed up with MobileAction, a renowned tool for …
How Are Companies Looking for Digital Marketing Services?
How Are Companies Looking for Digital Marketing Services? These days, the digital landscape is more competitive than ever. If companies want to have an edge, a strong online presence is a game-changer. But many organizations don’t have the expertise or capacity they need to accomplish this. That’s where digital marketing agencies come in. Unfortunately, the online space for marketing services …
How Experts Measure Writing Quality & Content Performance
How Experts Measure Writing Quality & Content Performance Engaging content is high energy fuel for your inbound marketing machine. But how do you know if the cogs are turning properly? And what can you do to measure that impact and the quality of your content? Whether you’re new to content marketing or just ramping up your efforts, it’s important to …