A snippet is the block Yandex shows in search results: title, description, and often extra elements such as sitelinks, breadcrumbs, ratings or an address. It is the advertisement your page gets for free, and it is assembled by Yandex rather than copied from your tags.
What Yandex draws on
- The page title, though Yandex rewrites it when the query suggests a better one.
- The meta description, page text, or content matched against the query.
- Structured data and microformats, where they exist and validate.
- Directory data such as Yandex Business for organisations.
What you can influence
You cannot dictate a snippet, but you can make the obvious choice the right one: a clear title, a description that matches the page rather than the keyword, and markup that gives Yandex explicit facts instead of leaving it to guess.
Как мы это применяем
Snippet work is the cheapest click-through gain available and the one clients skip. We treat it as a measurable task: change the title and description, then read the click-through rate for that page in Yandex Webmaster four weeks later. Position unchanged, clicks up, is a common and satisfying result.
Связанные услуги