Page and Content Metadata
The Robots Meta Tag and X-Robots-Tag
Per-page indexing control, the directives available and the one combination that never works.
- Tümü
- Getting Started 4
- Search Essentials 3
- Discover and Other Surfaces 3
- Structured Data 3
- URL Structure and Links 3
- Site Moves and Changes 3
- Page and Content Metadata 3
- Canonicalization 3
- Sitemaps 3 Crawler Management 3 robots.txt 2 JavaScript SEO 2 Ecommerce 2 Removals 2 Generative AI in Search 2 International and Multilingual 2 Preventing Abuse 2 How Search Works 2 Title Links and Snippets 2 Images in Search 2 Search Console 2 Page Experience 2 Ranking Systems and Updates 2 Sensitive and Explicit Content 1 Debugging Traffic Drops 1 Search Operators 1 Site Identity in Results 1 Videos in Search 1 Mobile-First Indexing 1 Helpful, People-First Content 1 Monitoring and Debugging 0 Ranking and Search Appearance 0 Site-Specific Guides 0 Crawling and Indexing 0 SEO Fundamentals 0
Discover and Other Surfaces
Translated Results and Local Features
Two surfaces that reach audiences your pages were not explicitly written for.
Search Console
Using Search Console Data for Decisions
Turning the performance report into a list of things worth doing.
Site Moves and Changes
A/B Testing Without Damaging Search
How to run experiments so Google does not read them as cloaking.
Structured Data
Choosing the Right Structured Data Type
The types that matter for most businesses, and what each one requires.
Crawler Management
Diagnosing Crawl Errors
Reading what Search Console reports, and separating errors that matter from ones that are working as intended.
URL Structure and Links
File Types Google Can Index
Beyond HTML, PDFs, documents and the metadata that makes them findable.
Page and Content Metadata
Link Attributes: nofollow, sponsored, ugc
What each value signals since they became hints rather than directives.
Getting Started
Maintaining a Site Over Time
The recurring work that keeps a site healthy, and the checks worth automating.
Sitemaps
Sitemap Extensions: Image, Video and News
Extra markup inside a sitemap for media that Google cannot always discover from the page alone.
Search Essentials
Spam Policies: What Gets a Site Demoted
The behaviours Google treats as manipulation, and why some of them are easy to trip into accidentally.
Canonicalization
Troubleshooting Canonical Problems
What to do when Google picks a different URL than the one you declared.
Discover and Other Surfaces
Web Stories
A full-screen tappable format with its own requirements and its own policy set.
Getting Started
Reading Third-Party SEO Tool Scores Correctly
Why tool metrics are estimates, and how to use them without being misled.