Isbul.net – Website Development and SEO Strategy (2025)

In 2025, we are working on the web infrastructure and SEO of isbul.net, aiming to create a structure that matches job seekers and employers more quickly and accurately. Since the platform is one of the largest-scale job and recruitment websites in Türkiye, we are adopting a scalable approach in terms of both performance and information architecture.

Website Structure and Experience

The main goal of the site design is to facilitate job discovery for job seekers and to create a workflow for employers that allows them to manage job postings and applications in a minimum number of steps. We are adopting a fast and mobile-focused front-end design approach that supports the UX side of features such as advanced filters, AI-powered job suggestions, an easy CV creation module, and an employer panel. With these improvements, we aim for a potential increase of 40-60% in the number of pages viewed per session and time spent on the site, and a 20-30% improvement in abandonment rates.

SEO Strategy

On the SEO side, we’re developing a multi-layered strategy focused on increasing visibility in both general “job postings” and city/position-based long-tail searches. We optimize category and location pages according to search intent, such as “Istanbul job postings” or “Ankara call center job postings,” while strengthening site speed, internal linking, structured data, and indexing logic on the technical side. With this structure, we aim for a 120-150% growth in organic traffic and an average improvement of up to 80% in visibility for critical industry and location keywords.

Conclusion

Through this approach, isbul.net aims to transform from a classic platform that simply lists job postings into a human resources infrastructure that generates high-volume organic traffic, matches job seekers and employers in a data-driven way, and produces sustainable growth. With the planned website and SEO strategy, the goal is to create a potential increase of 2-3 times in total application and job posting volume from the organic channel and to position isbul.net as one of the strongest HR platforms in Türkiye.