Ordinary collection (普通收录) is Baidu’s standard submission route, and it offers four methods with materially different characteristics. Choosing the right combination is a real decision rather than a formality.
The four methods
- API push (主动推送) — the fastest method. Baidu’s own recommendation: push the day’s new links immediately so they are collected promptly. Requires development work.
- Sitemap — place links in a sitemap file periodically and submit it. Baidu fetches and processes it cyclically, slower than API push. No development needed.
- Manual submission — paste URLs by hand. For sites without development capacity, and for one-off cases.
- Automatic push (自动推送) — a lightweight JavaScript component placed on every page; when a page is viewed, its URL is pushed to Baidu automatically. Helps new pages be discovered faster, at the cost of a script on every page.
How they combine
The methods do not conflict — Baidu’s comparison table makes that explicit. A sensible arrangement uses API push for new content at publication, a sitemap for structural coverage, and automatic push as a safety net for pages the other two miss.
Historical URLs
The comparison distinguishes which methods are suitable for submitting historical links: sitemaps are the appropriate place for the site’s existing body of pages, while API push is for what is new today. Pushing an archive through the fast channel spends a quota on pages Baidu already has.
Why this matters more than in Google
Submission here is active and quota-limited. Being indexed first also has a commercial consequence: Baidu’s own guidance on index-volume loss warns that syndicated copies can be indexed while the original is rejected, and recommends API push at publication as the remedy. Speed of submission is a content-protection measure, not just an efficiency.
The recommended setup
API push wired into the publishing pipeline, a sitemap regenerated on a schedule, and manual submission reserved for genuinely important individual pages. Automatic push is worth adding only where the first cannot be built.
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We wire API push into the publishing pipeline for any client producing content regularly, because Baidu itself names it as the defence against a syndicated copy being indexed ahead of the original. The sitemap covers the back catalogue; the fast channel is for today. Mixing those up wastes the quota that actually matters.
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