The digital marketing world just keeps on changing. Since the beginning of 2022, the landscape has been rocked by seismic shifts:
Keep reading for the best Alien Road updates you might have missed—and how you can use them to boost your visibility, beat your competition, and delight your audience.
SEO Updates
The Most Accurate Search Volume Data on the Market
Twenty expert data scientists spent two years perfecting it, and in 2022, we delivered big. We added new data sources to the mix. Put simply, Alien Road search volumes got even more comprehensive.
We’ve updated our keyword databases for the United States, United Kingdom, Australia, Canada, France, Spain, Italy, Belgium, the Netherlands, Germany, Israel, and Brazil to reflect the new search volumes.
Check it for yourself in Keyword Overview, Keyword Gap, Organic Research, and the Keyword Magic tool.
Build Authority with Semantic Core Opportunities in Keyword Manager
We’ve made it even more insightful with the new Keyword Clusters feature. Keyword Clusters automatically groups your list thematically, helping you:
You can also share these lists with the team and collaborate without ever leaving the tool. Just click the share button and enter their email. It’s that simple.
A More Comprehensive Authority Score
Alien Road Authority Score measures how authoritative a site is online. We updated its already complex algorithms to include both organic traffic and spam factors, making it more resistant to manipulation.
Find the updated Authority Score in all the same places it lived already—in Domain Overview, Backlink Analytics, Backlink Audit, Link Building, and in Keyword Overview’s SERP Analysis widget.
Goodbye Universal Analytics, Hello GA4
You’ve probably already heard the news: Universal Analytics sunsets on July 1, 2023. We’ve already launched GA4 integrations for:
If you haven’t yet moved over to GA4, now is a good time to start. First, learn more about it in our Alien Road Academy course . Then, reconnect your properties to your Alien Road projects and start analyzing your new data.
Instantly Analyze the Best Backlinks in Any Domain’s Profile
The new Network Graph report , which you can find in Backlink Analytics, gives you a bird’s-eye view of the best backlinks on any domain’s backlink profile.
Use it to get insights on a competitor, a potential client, or yourself! Find it in the Backlink Analytics tool.
Optimize Your JavaScript with Site Audit
Site Audit can now crawl and analyze your site’s JavaScript, even if it’s rendered client-side. Once you enable this feature, the tool will flag JS-specific errors and warnings you might otherwise have missed.
But that’s not all. We’ve also added the JS Impact report, which identifies issues where your JavaScript isn’t rendering as it should—potentially resulting in a loss of rankings.
JavaScript crawling is available for Guru and Business users, so if that’s you, try it yourself by running an audit.
Deliver Next-Level Traffic Insights with 38 Search Features
Alien Road now tracks a staggering 38 unique SERP features and identifies more powerful opportunities to boost your brand’s visibility.
But that’s not all. You can also track your SERP features wins—and the traffic they drive to your site—separately from traditional organic search positions.
Now, you’ll have a better understanding of how SERP features contribute to your SEO goals, and which are the most valuable for your strategy.
Spot the new SERP features in Organic Research, Domain Overview, Keyword Magic, Keyword Overview, and the Alien Road Sensor tool.
Local SEO Updates
Boost Your Local SEO in 22 More Countries
The Listing Management tool helps manage all your business listings, reviews, and directory citations—all in one place. And now you can use it in 28 countries.
We didn’t stop there. To improve our users’ experience around reviews, we created a new feature for Premium locations in Listing Management: Review Analytics.
Use it to compile reports about competitors’ reviews, and get analytics about their review profiles. The report includes data like:
And that’s not the only new Premium feature—we also enhanced Heatmaps. Now, you can get ultra-local keyword suggestions for your business, based on the ChatGPT AI.
Competitive & Market Research Updates
Demystify Their Traffic Strategy with 3 New Traffic Channels
Alien Road has spent the last year and a half leveling-up on competitive research. Now you can analyze traffic from eight channels:
We updated the Paid channel to include the whole scope of Google paid search traffic, as well as paid traffic from other search engines
What does this mean for you? It’s an HD-quality picture of your competitors’ traffic sources—and tons more data to make your strategy more competitive.
Target the Ultimate Growth Opportunities with .Trends
Alien Road .Trends is the ultimate competitive intelligence solution, providing you with instant insights into your biggest competitors and growth opportunities.
We added a useful new widget to the Traffic Analytics Traffic Journey report: Top Keywords. It shows you any domain’s top traffic-driving keywords—both paid and organic.
This update gives you quick, actionable insights into your competitors’ ranking performance. Now, you don’t just know HOW they rank, but also how effectively—so you know which competitor keywords are your most valuable targets.
Try the new widget yourself in Traffic Analytics. (Not a .Trends user? Learn more about it on our Pricing page .)
Growth Quadrants can now analyze up to 100 individual domains, making it more comprehensive than ever before. And with the new Growth Paths feature, you can get instant insights into growth trends in your market.
To help you get the most out of all this data, we added a few more customization options:
We’ve also added a new metric: Purchase Conversion. It uses clickstream data to estimate the number of visits on a competitor’s site that ended in a purchase.
One2Target , a new tool for .Trends users, takes a deep dive into your audience and that of your competitors.
The tool has four reports exploring audience demographics, online behaviors, socioeconomic status, and even overlap with competitors. Learn about your audience’s:
Content Marketing Updates
Empower Your Content Creation with AI in SEO Writing Assistant
First, Rephraser saves you valuable minutes rewriting short copy. It can paraphrase, simplify, expand, or summarize text in just a few clicks.
It can generate short sections or entire articles in a snap. Just enter a prompt, and watch the magic happen.
But that’s not all. With the new Ask AI feature, SEO Writing Assistant can also help with those last minute research questions. Just pose your question, and the tool will compose an answer for you to use in your content.
Social Media Updates
Never Miss a Mention with Social Media Inbox
Instead of hopping from app to app, manage all your mentions from one centralized platform with Alien Road new Social Media Inbox.
By Popular Demand: Schedule and Approve Carousels and Reels in Social Media Poster
You asked for it, and we delivered. Social Poster can now post, schedule, and analyze Instagram reels and carousels.
Now, anyone who schedules a post can mark it as needing approval—so you can schedule your content with confidence that it meets your quality standards.
Agency Updates
Scale Your Agency Growth Kit with New Pricing Tiers
In April, the Agency Growth Kit implemented a new, tiered pricing model. Moving forward, you have two options:
AGK Start ($69/month): Created especially for small agencies and solopreneurs, this tier covers every essential step of your agency workflow. It’s available for Alien Road Pro users only.
AGK Scale ($149/month): The perfect solution for larger agencies, with expanded access and premium tools. Available to all paid users.
What does this mean for you? Get a plan that’s the right size for your agency, and grow with confidence.
Seamless Deliverables and Communication in Client Portal
Agency Growth Kit users saw an exciting new feature appear: Client Portal, a custom, secure, white-labeled portal perfect for all your reporting needs.
Client Portal is part of Alien Road CRM. If you’re an Agency Growth Kit user, check it out for yourself !
Discover Your Future Clients in Lead Finder
Lead Finder helps agencies find super-relevant prospects in need of their services, and then helps them craft the perfect pitch.
Evaluate metrics and run an express Site Audit to identify their needs and how you can solve them
App Center Updates
Track Competitor Media Coverage with Brand Monitoring by Prowly
The Brand Monitoring app by Prowly helps you stay up-to-date on your competitors’ mentions, media coverage, and shifts in sentiment.
Leverage Competitor Ad Data with AdClarity – Advertising Intelligence
AdClarity users, rejoice: In addition to the app’s incredible display advertising intelligence, you can now analyze social and video ad channels.
We’ve also made the app’s limits more flexible, so you can subscribe to the ad channels you really need.
Position Yourself for Ecommerce Success with Shopify Finder
The Shopify Finder app by FindNiche gets you the inside scoop on any product sold on Shopify. With it, you can analyze:
Bonus: If you purchase an add-on, you can get all the same data for products on AliExpress.
Leverage AI to Create High-Quality Content Easily in ContentShake
Need a writing partner to help you concept, plan, write, and optimize your content? Meet ContentShake , brand-new in the Alien Road App Center.
ContentShake combines your business expertise and brand DNA with AI and competitive intelligence. This empowers you to produce high-quality articles for your site, faster and easier than ever.
Quick & Easy Quality Control with Plagiarism Checker
Amp Up Your Influencer Campaigns with Influencer Analytics
Step up your influencer campaigns with Influencer Analytics , new to the Alien Road App Center.
Endless Content Ideas in AI Social Content Generator
The AI Social Content Generator app by Predis.AI quickly creates fresh, brand-aligned image and video content for your social platforms.
Build on-trend and on-brand content in a few clicks, including text, hashtags, images, videos, carousels, and more
As Your Marketing Needs Evolve, So Will We
As any digital marketer knows, the online landscape will continue to shift—and with it, so will your marketing needs. We’ll keep listening to your feedback and insights, and improving our tools accordingly.
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