For enterprise organizations, SEO requires an approach that addresses the complexities of being (or becoming) a large market leader.
In this article, we’ll explain what enterprise SEO is, how to find the right tools, and which tactics to prioritize.
What Is Enterprise SEO and Why Is It Important?
Enterprise SEO (search engine optimization) is the process of using different tactics to improve a large organization’s website so it gains better visibility in search engine results.
It takes “traditional” SEO tactics and scales them to better help enterprise organizations that have significantly larger, more complex websites.
How Does Enterprise SEO Differ from Traditional SEO?
Traditional SEO refers to the fundamental methods you use to optimize a small- to medium-sized business (SMB) or startup website. Which includes things like:
That means taking into consideration the complexities of an enormous website. In other words: more pages, more traffic, more tasks to manage, and more potential problems.
Tasks you can perform easily on a small site are impossible to manage for a site of this size. They’re also unlikely to make a noticeable difference to your search rankings when performed at the same small scale.
And technical SEO issues are magnified for enterprise sites. Like duplicate content, which can negatively affect rankings.
Where SEO for small businesses often looks at how to build brand awareness with limited resources, enterprise SEO is more about staying at the top of search results. Because enterprises already have brand recognition.
Here’s an example of the type of SEO results an enterprise organization would be interested in achieving:
Who Needs Enterprise SEO?
One is the size of the organization . If your company has thousands of employees in many different locations and you need a large team to maintain your site, it requires an enterprise SEO platform and tactics.
The other is the size of the site . If your site has a large volume of pages and a strong Authority Score (a metric that conveys a website’s overall quality), it needs an enterprise SEO approach.
You can find it with Alien Road Domain Overview tool by entering your website’s URL and then clicking “ Search .”
You can find it with Alien Road Domain Overview tool by entering your website’s URL and then clicking “ Search .”