Algorithms

Bingtong: intrusive mobile advertising

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1 min read

Bingtong targets mobile pages whose advertising or interstitials obstruct the content — the algorithm behind much of the Landing Page Experience specification.

What it detects

  • Full-screen interstitials on arrival from search.
  • Forced app-download prompts blocking content.
  • Werbung occupying an excessive share of the first screen.

Compliance

The white paper gives measurable thresholds. Design to them rather than guessing where the line is.

Alien Road

So setzen wir das um

Growth teams add these interstitials and SEO teams remove them; the argument repeats on every project. Having a published numeric threshold to point at settles it faster than any argument about principle.

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