Bingtong targets mobile pages whose advertising or interstitials obstruct the content — the algorithm behind much of the Landing Page Experience specification.
What it detects
- Full-screen interstitials on arrival from search.
- Forced app-download prompts blocking content.
- Advertising occupying an excessive share of the first screen.
Compliance
The white paper gives measurable thresholds. Design to them rather than guessing where the line is.
Alien Road
Comment nous l'appliquons
Growth teams add these interstitials and SEO teams remove them; the argument repeats on every project. Having a published numeric threshold to point at settles it faster than any argument about principle.
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