EzeminMarket.com β Landing Page on WordPress
In 2022, I developed a single-page landing page for EzeminMarket.com using WordPress. The goal was to increase online ordering and telephone traffic by gathering the local market’s products and services on a simple, fast, and action-oriented page.
Landing Page Layout
I designed the page around a brief brand introduction, highlighted product/service areas, campaign emphasis, and a strong “call me back/order now” message. Following the recommendations for marketplace-type projects, I opted for a structure that guides visitors to order or contact me in a minimum number of steps, using clear headings, understandable visuals, and prominent CTA buttons. While the WordPress platform allows for easy management of content and price updates, I aimed to improve performance, especially for traffic coming from mobile devices, through mobile compatibility and speed optimizations.
Conclusion
As a result of this work, EzeminMarket.com transformed from a complex site into a clear and fast landing page focused on orders and searches, explaining what it offers at a glance. Designed to achieve approximately a 40-50% increase in form, search, and WhatsApp-like communication actions compared to the previous structure, this new page helped the brand gain a more professional and accessible digital presence in the local market.
