Loyalty program (MemberProgram) structured data

Many merchants have loyalty programs that offer members special benefits, such as special prices and
loyalty points. When you add MemberProgram structured data to your site, Google Search can
use this information to display loyalty benefits with your products and knowledge panels in Search results.

The loyalty programs that you offer for your business can be specified using
the MemberProgram structured data type nested under the Organization
structured data type.
To specify the loyalty benefits (such as loyalty prices and points earned) for your individual products, separately
add UnitPriceSpecification markup under your Offer structured data markup as described under
merchant listings.

Feature availability

Loyalty program information is available in Google Search results in Australia, Brazil, Canada,
France, Germany, Mexico, the UK, and the US, on both desktop and mobile.

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

1. Add the required properties. Based on the
   format you’re using, learn where to insert structured data on the page.
2. Follow the guidelines.
3. Validate your code using the
   Rich Results Test
   and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
   in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
   accessible to Google and not blocked by a robots.txt file, the noindex tag, or
   login requirements. If the page looks okay, you can
   ask Google to recrawl your URLs.
5. To keep Google informed of future changes, we recommend that you
   submit a sitemap. You can automate this with the
   Search Console Sitemap API.

Examples

Here’s an example of a MemberProgram structured data markup for a loyalty program with two membership tiers.

Guidelines

For your loyalty program markup to be eligible for usage in Google Search, you must follow
these guidelines:

• General structured data guidelines
• Search Essentials
• Technical guidelines

Technical guidelines

• Nest the MemberProgram markup under the Organization type on the page where you
  specify the administrative details and policies of your business.
  Refer to the Organization markup documentation for more information.
• To specify the loyalty benefits (such as loyalty prices and points earned) for your individual products,
  add the UnitPriceSpecification markup defined for
  merchant listings.
  The MemberProgram markup you define for your business works together with
  validForMemberTier and MembershipPointsEarned structured data to define
  the loyalty benefits for your customers when buying your products.

Structured data type definitions

You must include the required properties for your structured data to be eligible for usage in
Google Search. You can also include the recommended properties to add more information about your
loyalty programs, which could provide a better user experience.

MemberProgram

Use the following properties to describe one or more loyalty programs and one or more
tiers per loyalty program for your business.The full definition of MemberProgram is
available at schema.org/MemberProgram.

MemberProgramTier

MemberProgramTier is used to define a tier under a MemberProgram.
A loyalty program can have multiple tiers. For example, bronze, silver, and gold.

The full definition of MemberProgramTier is available at
schema.org/MemberProgramTier.

Using Merchant Center to configure loyalty programs with Google

Loyalty programs can be difficult to configure and keep up-to-date with markup. If you have a
Google Merchant Center account, you can alternatively consider configuring your loyalty
program directly in Google Merchant Center instead of using markup. Refer to the
Merchant help center article about loyalty program
for more information.

If you provide both markup and Merchant Center loyalty programs, Google will use the Merchant
Center settings.

Troubleshooting

If you’re having trouble implementing or debugging structured data, here are some resources that
may help you.

• If you’re using a content management system (CMS) or someone else is taking care of your site,
  ask them to help you. Make sure to forward any Search Console message that details the issue to them.
• Google does not guarantee that features that consume structured data will show up in search results.
  For a list of common reasons why Google may not show your content in a rich result, see the
  General Structured Data Guidelines.
• You might have an error in your structured data. Check the
  list of structured data errors
  and the Unparsable structured data report.
• If you received a structured data manual action against your page, the structured data on
  the page will be ignored (although the page can still appear in Google Search results). To fix
  structured data issues, use the Manual Actions report.
• Review the guidelines again to identify if your content isn’t compliant
  with the guidelines. The problem can be caused by either spammy content or spammy markup usage.
  However, the issue may not be a syntax issue, and so the Rich Results Test won’t be able to
  identify these issues.
• Troubleshoot missing rich results / drop in total rich results.
• Allow time for re-crawling and re-indexing. Remember that it may take several days after
  publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the
  Google Search crawling and indexing FAQ.
• Post a question in the Google Search Central forum.