MX Player boosted organic traffic 3x by maximizing video discoverability on Google

Published on July 29, 2021

About MX Player

MX Player is one of the largest video streaming platforms in India having a catalog of more
than 200,000 hours spread across 12 languages and with 200mn monthly users. The company’s
mission is to create leading content and trends to entertain users from anywhere at any time.

Ease of video optimization

MX Player maximized content discoverability on Google by adding
structured data and submitting
video sitemaps frequently.
“Having a plethora of videos across our site, it is crucial for us
to reach the broader web user community with our content”, says Rudra Kasturi, Business Head
– VP Times Internet. “We adopted the best
practices according to the guidelines from Google and the implementation was really easy,
it allowed us to be eligible to rank across organic video features.”

Increased organic traffic

From having a minimal video web presence to being fully optimized in Search and Discover, MX
Player has seen over 3x growth in traffic from Google and a 100% increase of video page
views per user session on their platform from organic Search traffic over a period of 6 months.

“Optimizing video indexing drove significantly better exposure and user discoverability from
the Search Home page, Video tab, and other video first positions on Google surfaces”, added
Sidd Mantri, SVP Product, MX Player. “We look forward to staying in the loop and testing new
video features on Google.”