Survey says…

Friday, May 01, 2009

Many thanks to the more than 1,600 people who filled out our
survey in February. You gave us your feedback
on the Webmaster Central Блог,
Google Webmaster Tools,
the
Webmaster Help Forum,
and our
Webmaster Central videos on YouTube.

You told us what you like and want to see more of:

• Webmaster Central gives users insight into Google: “[I like] being able to access, communicate,
  and see how my sites relate to Google.”
• Webmaster Central provides high quality information: “What I have enjoyed most of all, is
  reading Google’s guidelines for webmasters, which is on-point with what I have been telling
  customers about SEO.”
• Webmaster Central collects several useful tools in one place: “It’s an innovative central hub
  for all the tools supported and provided by the industry leader Google.”

We also learned about what you don’t like and where we could be doing better. Our top finding is
that beginner webmasters (about 20% of the survey respondents) are less satisfied than
intermediate or advanced webmasters with Webmaster Central. Open-ended comments suggested that
new webmasters want basic, less technical information from us. A common feedback that we received:
“Many users like myself are not of the hi-tech, IT-savvy variety and prefer simplicity, whether
we create a website for information or to generate revenue.” Based on your responses, we’ve
planned some new resources like a series of how-to videos especially for new webmasters (coming
soon to
YouTube).

We take your feedback seriously and will continue improving Webmaster Central and our other
webmaster sites. Again, thanks for your participation in the survey. We want Webmaster Central
to continue being a useful resource for you.

Written by Carolyn Wei, User Experience Researcher