Amazon A+ Content costs nothing to publish for brands enrolled in Amazon Brand Registry; Amazon does not charge a fee for basic A+ or Premium A+ modules. The real cost is production: product photography, graphic design, copywriting, translations for each marketplace and the time spent testing versions. Depending on whether you do it in-house, hire a freelancer or use an agency, a single product’s A+ page can range from a few hours of internal work to a sizeable design project.
What is Amazon A+ Content?
A+ Content is the enhanced section on an Amazon product detail page, shown under “From the brand” and “Product description”. It replaces plain description text with images, comparison charts and formatted text modules. Brand owners create it in Seller Central under Advertising > A+ Content Manager, or in Vendor Central for first-party vendors.
There are three levels to understand:
- Basic A+ Content: standard modules such as image with text, comparison chart, four-image grid and full-width banner. Up to five modules per page.
- Premium A+ Content: larger interactive modules, video, hotspots, carousels and more modules per page. Amazon has set eligibility criteria over time, such as having an approved Brand Story and a number of A+ projects approved in the past year; check the current criteria in A+ Content Manager.
- Brand Story: a carousel about the brand that sits above the A+ modules and can be applied across all of a brand’s products.
Why is the publishing free but the content expensive?
Amazon gives the template; you supply everything inside it. Each module needs images at specific dimensions, such as 970 x 600 pixels for a standard full-width image, plus text that fits character limits. A comparison chart needs clean product images of every item in the range.
The cost drivers are:
- Photography: lifestyle shoots, in-use scenes and detailed product shots. Existing white-background listing images are rarely enough.
- Graphic design: layouts, icons, infographics and text overlays that read well on mobile.
- Copywriting: benefit-led text within character limits, written with search terms in mind.
- Translation and localisation for each marketplace, for example Amazon.de, Amazon.fr and Amazon.com.tr.
- Video production for Premium A+ modules.
- Revisions after Amazon moderation rejects content.
- Testing: building alternative versions to compare.
Example budgets for three approaches
These ranges are planning examples, not market rates. Prices vary by country, experience and scope.
- In-house: a brand with a designer and existing product photos spends staff time only. Plan roughly one to two working days per product for basic A+, more for the first product while templates are set up.
- Freelancer: a designer builds basic A+ for a product from supplied photos and copy. Brands often pay per module or per page, with photography quoted separately.
- Agency: a full package with strategy, photography, copy, design, localisation and Premium modules for a product range. Costs rise with the number of products, marketplaces and video assets.
The most efficient approach for a range of similar products is usually to build one strong template, then adapt it. A brand selling ten variants of a kitchen tool can share a Brand Story and comparison chart across all of them and only change the hero image and specific benefits.
How do you decide what to spend?
Start from the product’s sales and margin. A product that sells thousands of units a month justifies a larger investment than a slow seller, because even a small improvement in conversion rate affects many orders.
A simple way to frame it: estimate monthly sessions on the listing (Business Reports > Detail Page Sales and Traffic by Child Item), the current unit session percentage (conversion rate) and the profit per unit. Then work out how many extra units a modest improvement would bring. If the profit from those extra units over six months exceeds the production cost, the project is worth doing.
Amazon has stated that A+ Content can increase sales, but the effect varies by product. Your own testing will tell you more than any general claim.
Testing A+ Content with Manage Your Experiments
Brand owners can test two versions of A+ Content through Manage Your Experiments in Seller Central (Brands > Manage Experiments). Amazon splits traffic between versions and reports units sold, sales and conversion for each over a test period, usually several weeks.
Eligibility depends on the ASIN having enough traffic. Good test ideas include:
- Lifestyle images versus feature-focused infographics in the first module.
- A comparison chart near the top versus at the bottom.
- Short benefit headlines versus detailed specification text.
- Different Brand Story content.
Test one major change at a time so you can tell what caused the difference.
What makes A+ Content worth the cost?
Content that earns its production cost tends to share a few traits. It answers the questions shoppers ask in reviews and Q&A, shows the product in use at a realistic scale, compares options in the range so shoppers pick the right one, and stays readable on a phone screen, since much Amazon traffic is mobile.
Avoid common rejection reasons: claims about being the best or number one without proof, pricing or promotional information, guarantees, competitor references, customer reviews quoted in images and contact details or external links. Each rejection costs time and delays the project.
Cost-saving tips that do not hurt quality
There are ways to keep production spending down without making the content weaker:
- Plan one photoshoot for the whole range, including lifestyle, detail and scale shots for A+.
- Build reusable design templates for modules such as comparison charts.
- Write copy in the main language first, finalise it, then translate, rather than translating drafts.
- Reuse A+ images in Sponsored Brands ads, Posts and the Storefront.
- Prioritise the top-selling products and roll out to others after testing.
Keeping A+ Content current
A+ pages need maintenance, which is a cost many brands forget to budget. Packaging changes, new variants, updated certifications and seasonal ranges all make old images inaccurate. Shoppers notice when the box in the photo does not match what arrives, and that can lead to returns and negative reviews.
Plan a review of A+ pages at least twice a year and whenever a product changes. Keep layered design files and a shared folder of approved images, so updates take hours rather than a new project. When adding a new variant, update the comparison chart on every related ASIN, not only the new one.
Where to start this week
Open A+ Content Manager and list which of your ASINs have no A+ content. Pull the sessions and conversion rate for each from Business Reports, and pick the two products with the most traffic and the lowest conversion. Draft a simple five-module basic A+ page for one of them using your existing photos, and plan a Manage Your Experiments test once it is approved. The results will tell you how much to invest in the rest of the range.
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