Google Search indexes AMP
pages just like other web pages, and applies the same standard to all pages, regardless of
the technology used to build the page. This page covers how AMP pages appear in Search results,
guidelines for using AMP with Google Search, and common questions about AMP and Google Search. For
more information on the benefits of using AMP, see the
AMP Project success stories.
How AMP pages can appear in Search results
AMP pages can appear in Google Search as a rich result,
just like other pages on the web. To help Google better understand your page, you can add
structured data to your page. Adding structured data doesn’t guarantee that your page appears as a rich
result in Search results. For more information, refer to the
Structured Data General Guidelines.
AMP pages can also appear as Web Stories. Learn more about how to
enable Web Stories on Google Search.
Guidelines for AMP pages on Google Search
All of our best practices for making a site Google-friendly
also apply to AMP. This section covers additional guidelines that are specific to AMP on Google Search.
- Your AMP page must follow the AMP
HTML specification. If you’re just getting started, learn how to
create your first AMP HTML page. - Users must be able to experience the same content and complete the same actions on AMP
pages as on the corresponding canonical pages, where possible. - Your AMP URL scheme makes sense to the user.
- Your AMP page must be valid
so that your pages work as expected for users. - If you add structured data to your page, make sure that you follow our
structured data policies.
Additional AMP topics
The following topics describe how to work with AMP in Google Search.
| Temas | |
|---|---|
| Enhance your AMP content in Google Search | Learn how to enhance and monitor your AMP pages. |
| Validate your AMP content | This document contains tips and pointers about how to validate AMP pages. |
| Remove your AMP pages from Google Search | Learn how to remove your AMP pages from Google Search. |
FAQs
Are AMP pages mobile-only?
No. Since AMP pages can be viewed on all device types, build your AMP pages with
responsive
design.
How does AMP look on desktop?
AMP pages display equally well on both mobile and desktop screens. If AMP supports all the
functionality that you need, you might consider creating your pages as
standalone
AMP pages to support both desktop and mobile visitors for the same page. However, AMP
on desktop doesn’t get search-specific features in Google Search results.
Cómo lo aplicamos
AMP is legacy for most clients now. We do not recommend new AMP builds, but we maintain existing ones carefully because removing them badly costs more traffic than keeping them.
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