What You Gain from Hosting a Reddit AMA
You probably know what an AMA is and maybe you have even thought of doing one yourself. Well, you are in the right place to really learn what it takes to host a successful Reddit AMA.
Since Reddit gets 14 billion page views a month and is ranked the fourth most popular site in the U.S. by Alexa, brands that earn a moment in the Reddit spotlight report up to four times the impressions of other social channels.
An e-commerce startup credits $120,000 in sales a month to its Reddit marketing.
The engagement levels on Reddit are unlike any other site on the web. See how it compares to the other sites in the top 5 in time on site and pageviews per visitor.
Along with 15 minutes a day and nearly 10 page views a day per visitor, Reddit sees 58 million daily votes, 2.8 million comments a day, and 370,000 daily submissions, making it the site with hands-down the highest engagement.
So about that AMA? Have you taken the time to understand what makes a successful AMA, how to prepare for it, and make a plan to do it right?
It is not as straightforward as you think.
There is actually a subreddit community devoted to calling out Reddit AMA disasters.
Name brands like REI and Pilot Pens have found themselves on the wrong side of Reddit and in the nightmares of their PR crews.
You can avoid their mistakes by taking note of the dos and don’ts and by defining your strategy as you prepare to enter the world of the AMA.
The Keys to a Successful Reddit AMA
The strategies and steps outlined here are everything you need to know about how to host a Reddit AMA. This guide is intended to help you achieve your marketing objectives on the web’s massively interactive news and discussion site.
Contents
- Reddit AMA: What Is It?
- Setting the Topic
- Selecting the Right Subreddit
- Scheduling the AMA
- Choosing the Best Person to Answer Questions
- 6 Ways to Measure the ROI of an AMA
- Reddit Etiquette: AMA Dos and Don’ts
Like anything, start with a clear understanding of the medium. Here is a quick primer with some definitions on Reddit and AMAs.
Reddit AMA: What Is It?
Reddit is a platform of themed community forums called subreddits. Users can subscribe to and participate in more than 138,000 subreddits.
Subreddits can be referred to by the convention r/SubredditNameHere, like r/todayilearned. Reddit’s official Ask Me Anything subreddit is r/IAmA.
What is an AMA?
Short for “Ask Me Anything”, AMA is a Q&A format popular on Reddit where open, democratic conversation happens between redditors and people with interesting lives or experiences to share.
On r/IAmA, the moderators suggest that AMAs have at least one of the following in the premise:
- Something uncommon that plays a central role in your life, or
- A truly interesting and unique event.
Of course, you can never really know what will take off as a successful AMA as the range of all-time top posts of r/IAmA show.